Which Strategy Yields Better Results for Driving Traffic to a Local Business Website? When it comes to driving traffic to a local business website, there are two popular strategies to consider: local SEO and PPC advertising. In this article, we will explore the differences between these two approaches and analyze which one yields better results….
Google Local Service Ads and Google Search Ads are two popular advertising options offered by Google that can help businesses increase their online visibility and reach potential customers. While both ad formats aim to promote products and services through Google’s platform, they differ in terms of purpose, targeting options, cost structure, and verification process. Understanding…
Local marketing plays a crucial role in reaching your target audience and driving growth within your community. To maximize your efforts and achieve better results, it’s essential to embrace automation in your marketing workflows. In this article, we will explore effective ways to automate your local marketing initiatives, including the use of email templates, user-generated…
Marketing your local business can be a daunting task, especially if you don’t know what to look for when evaluating marketing companies. A local marketer or marketing company should be able to demonstrate their expertise by answering several questions throughout your evaluation. But how do you know if you’re hiring the right company for the…
The two big factors facing local service businesses when it comes to growing their business is leads coming in and customer service reps scheduling jobs for their technicians. If you spend a bunch of money on marketing but your CSR team can not convert the leads into appointments, your company will not be able to…
When it comes to converting calls and website visits into leads, prospects always have two burning questions in their minds: “how much will it cost”, and “when can you do it”? Failing to provide satisfactory answers to these two questions is a recipe for lost leads. As a small business owner, it is crucial to…