Why Most Home Service Brands Look the Same (And Lose Customers Because of It) Most home service businesses blend into the background. Blue logos. Generic names. Vans overloaded with phone numbers, QR codes, and every service imaginable. From the customer’s perspective, one company looks almost identical to the next. That’s exactly the problem branding expert…
I Tested AI Search Rankings for 30 Days… Here’s How to Track Them Back in 2017, SEO for home service businesses felt like black magic. You’d pay an agency thousands of dollars every month and get vague reports saying things like: “Your rankings are improving.” But nobody really knew what was happening behind the scenes….
Built Her Home Service Business to $10M…Then Almost Lost it all Most people think scaling a home service business is about running more ads. It’s not. You can spend $50,000 a month on marketing and still stay stuck if your operations are chaotic, your team doesn’t trust the company, and your customer experience breaks the…
Top 10 Plumbing Websites – Live Audit & Best Practices I Reviewed the “Top Plumbing Websites” Blind. Here’s What Actually Converts Every time ServiceTitan releases a list of the “best” plumbing websites, I pay attention. Not because I expect perfection. But because it’s a great opportunity to pressure test what’s actually working in the real…
Your Marketing Company Might Be Killing Your Growth There’s a reason so many home service business owners hate marketing companies. When I was trying to grow my business from $3 million to $5 million, every conversation with agencies sounded exactly the same: And deep down, you know what it feels like. A black box. Smoke…
The 5 Local SEO Shifts That Will Decide Who Gets Customers by 2028 If you run a home service business, the way you get customers from Google is changing fast. Most businesses are not ready for it. This is not a small update or a new tactic to layer on top of what you are…
5 Marketing Pitfalls Costing Home Service Businesses 8 to 10% of Their Revenue & How to Fix Them Most home service companies do not have a lead problem. They have a marketing strategy problem. That was the core message from a recent conversation between Tom Casey and Phil Risher. Tom brings a rare perspective to…
How I Scaled a Home Service Business to $5M Using Enterprise’s Playbook Most people know me for marketing. But the truth is, I was built as an operator first. Before I worked with home service businesses, I was trained at Enterprise Rent-A-Car, a $27 billion family-owned business, on how to grow a local service operation….
Still Closing Every Deal? Here’s How to Replace Yourself and Scale to $10M For many business owners, especially in home services and founder-led companies, sales starts as a strength and eventually becomes a bottleneck. In the early stages, the founder is often the rainmaker. They know the offer better than anyone, they can close on…
Stop Hoping for Referrals, Build This $1M Referral System Instead Every home service business owner says the same thing: “Most of our business comes from referrals and repeat customers.” And they’re usually right. Those are your highest-quality jobs. They close faster, cost less to acquire, and create better long-term customers. But there’s a problem. Most…