How We Ranked #1 on Google in 10 Days A homeowner with asthma calls a cleaning company. She’s worried about mold, wants her rugs professionally cleaned, and isn’t sure if that’s even the right move before the mold itself gets handled. Standard call. Ten minutes, tops. Ten days later, that exact question“Should I get my…
ChatGPT Just Revealed How It Chooses Local Businesses (2027 Strategy) We’ve been doing local SEO for home service businesses since 2018, and this is the biggest shift in local AI search since ChatGPT launched. If you’re still thinking “ChatGPT just scrapes Reddit and Google Business Profile” that’s no longer true. As of last week, the…
If Google Ads Aren’t Working, It’s Probably Not Google’s Fault. I manage millions of dollars in Google Ads spend for home service businesses, and I’ve talked to well over a thousand contractors about what’s working and what isn’t. Across all those conversations, the same four problems keep showing up. Fix these, and Google Ads starts…
Google Just Revealed AI Search Ads Last week, Google gave the clearest look yet at how search ads will work inside AI Mode for home service businesses, and it’s set to fundamentally change how your prospects find and interact with your business over the next 12 months. After 8 years managing home service ad accounts…
SEO Rankings Are Dead (Here’s What Replaced Them) I’ve been doing SEO since 2015. Over the last decade, we’ve helped home service businesses rank #1 for hundreds of competitive keywords. For years, that was the goal. Get to the top of Google, generate more clicks, and grow your business. Today, that’s no longer enough. The…
How Zach Grew His Home Service Business From $500K to $50M (Without Buying Companies) Growing a home service business isn’t just about generating more leads. The companies that reach $10 million, $20 million, or even $50 million don’t simply spend more on marketing. They build better people, better systems, and better customer experiences. In a…
The Private AI Strategy We Sent to Our Clients For the last decade, digital marketing has been fairly straightforward. Someone searched Google. They clicked a website. They became a lead. That’s the system every marketing company has optimized for. But that system is beginning to change. Since 2019, we’ve helped home service companies generate more…
The Labor Shortage Isn’t Your Biggest Hiring Problem For years, home service business owners have treated hiring challenges as a temporary problem. The assumption was simple: eventually, more technicians would enter the workforce, and recruiting would become easier. Unfortunately, that’s not what’s happening. According to recruiting expert Aaron Wyn, the skilled labor shortage is no…
Why Most Contractors Never Get Past $3 Million Most home service business owners believe the difference between a $1 million company and a $10 million company is simple: more leads. After working with more than 1,000 home service businesses and helping generate over $47 million in revenue, I’ve learned that’s rarely the real problem. The…
Why Your Home Service Business Isn’t Making Money (Even at $5M+) Most home service business owners didn’t start their company because they love spreadsheets, financial statements, or tax planning. They started because they’re great technicians. The problem? Being a great technician doesn’t automatically make you a profitable business owner. In a recent conversation with Profit…