What Worked in 2026 Won’t Work in 2027 Home service marketing is going through one of the biggest shifts we’ve seen in a decade, and most businesses (and their agencies) haven’t adjusted. The tactics that worked over the last three years won’t carry the same weight going forward, and the businesses that keep running them…
The Website Era Is Ending. Here’s What to Build Next For twenty years, the playbook for home service marketing was simple: build a website, rank it, drive traffic to it, convert that traffic into leads. The website was the hub. Everything else, ads, content, reviews, social posts, existed to point people toward it. That playbook…
Your Sales Process Is Costing You Jobs. Here’s How to Fix It Picture two ways to sell a $30,000 roof. In the first, a rep walks the property, jots numbers on a notepad, and says, “I’ll email you a quote tomorrow.” Maybe there’s a follow-up call. Maybe not. In the second, the rep sits down…
Google Doesn’t Need Your Website Anymore A few months ago, a video prediction “your website won’t matter in three years” pulled in over 300,000 views and a comment section full of pushback. Since then, Google has handed us three signals that make the timeline look conservative, not alarmist. If you run a home service business,…
The Future of Home Service Scheduling: AI, Smarter Routes & Better Appointments If you run a home service business between $1M and $10M in revenue, you’ve probably lived this exact moment: a lead fills out a form at 9:00 PM on a Sunday, and by the time your CSR calls them back Monday morning, they’ve…
How We Ranked #1 on Google in 10 Days A homeowner with asthma calls a cleaning company. She’s worried about mold, wants her rugs professionally cleaned, and isn’t sure if that’s even the right move before the mold itself gets handled. Standard call. Ten minutes, tops. Ten days later, that exact question“Should I get my…
ChatGPT Just Revealed How It Chooses Local Businesses (2027 Strategy) We’ve been doing local SEO for home service businesses since 2018, and this is the biggest shift in local AI search since ChatGPT launched. If you’re still thinking “ChatGPT just scrapes Reddit and Google Business Profile” that’s no longer true. As of last week, the…
If Google Ads Aren’t Working, It’s Probably Not Google’s Fault. I manage millions of dollars in Google Ads spend for home service businesses, and I’ve talked to well over a thousand contractors about what’s working and what isn’t. Across all those conversations, the same four problems keep showing up. Fix these, and Google Ads starts…
Google Just Revealed AI Search Ads Last week, Google gave the clearest look yet at how search ads will work inside AI Mode for home service businesses, and it’s set to fundamentally change how your prospects find and interact with your business over the next 12 months. After 8 years managing home service ad accounts…
SEO Rankings Are Dead (Here’s What Replaced Them) I’ve been doing SEO since 2015. Over the last decade, we’ve helped home service businesses rank #1 for hundreds of competitive keywords. For years, that was the goal. Get to the top of Google, generate more clicks, and grow your business. Today, that’s no longer enough. The…