Your Business Is Growing. So Why Are You Still Broke? Most home service owners who feel stuck ask the same question: how do I get more leads? According to contractor coach Lee Miller, that’s usually the wrong place to start. More leads on a leaky business just means more work, not more profit. On a…
Next Customer Won’t Visit Your Website (Their AI Will) A few months ago, I predicted that AI wouldn’t just be a place people go for answers. It would become agents that do things on their behalf. That’s happening now. Meta released Muse, a personal AI agent that can research businesses, visit your website, fill out…
If I Had to Grow a Home Service Business in 2027, I’d Do This Most home service businesses don’t have a marketing problem. They have a customer journey problem. They’re spending money on SEO, Google Ads, social media, mailers, and other channels trying to generate more leads. But leads alone don’t grow a business. You…
You’re Not Behind (Yet): How to Build an AI-Powered Business Before 2027 Our team is 24 people. Right now, every single one of them works alongside an AI agent. Over the past year, we’ve built and deployed agents inside home service businesses to do real work, tracking return on ad spend, creating content that ranks…
How Smart Home Service Businesses Are Using AI to Scale There’s a specific, predictable moment that happens to almost every home service business somewhere between $2 million and $4 million in revenue. It doesn’t announce itself. It just shows up as a growing sense that things used to feel manageable, and now they don’t. In…
I Tested ChatGPT, Gemini & Claude to See Which Gets More Customers If you run a home service business, you’ve probably heard some version of this pitch by now: “You need to show up on ChatGPT.” Or Claude. Or Gemini. Pick your platform, someone’s telling you it’s the future of getting found. Here’s the problem…
The Future of SEO When No One Visits Your Website For most of the last two decades, the SEO playbook for home service businesses was simple and satisfying to look at. You picked keywords, you built content around them, you tracked your rankings, you watched website traffic climb, and you traced leads back to the…
What Worked in 2026 Won’t Work in 2027 Home service marketing is going through one of the biggest shifts we’ve seen in a decade, and most businesses (and their agencies) haven’t adjusted. The tactics that worked over the last three years won’t carry the same weight going forward, and the businesses that keep running them…
The Website Era Is Ending. Here’s What to Build Next For twenty years, the playbook for home service marketing was simple: build a website, rank it, drive traffic to it, convert that traffic into leads. The website was the hub. Everything else, ads, content, reviews, social posts, existed to point people toward it. That playbook…
Your Sales Process Is Costing You Jobs. Here’s How to Fix It Picture two ways to sell a $30,000 roof. In the first, a rep walks the property, jots numbers on a notepad, and says, “I’ll email you a quote tomorrow.” Maybe there’s a follow-up call. Maybe not. In the second, the rep sits down…