The Google Gold Rush Is Ending. Here’s What Comes Next. For about 20 years, Google was the gold rush for home service businesses. It made millionaires, and in a few cases billionaires, out of companies that learned to dominate local search. I lived that playbook. In 2018, I helped take a home service business from…
Best CRM for Home Service Businesses in 2027 Short answer: for most home service businesses doing $1M–$10M, Jobber is the CRM I’d pick going into 2027. But each of these three platforms wins somewhere, and the right choice depends on your trade, your size, and how much setup you can stomach. I’ve worked inside Jobber,…
The New Way Smart Contractors Are Scaling Their Businesses Most of the work that keeps a home service business running doesn’t need to happen in your office. It needs to happen reliably, by someone who understands your business and feels like part of your team. That’s a hard idea to accept if you grew up…
Google Replaced the Yellow Pages….AI Is Replacing Google Search The goal of SEO is no longer to get the click. It’s to get AI to find you, trust you, and book you. Has a new customer told you lately, “I found you on ChatGPT”? Ask them how, and most can’t say. They just asked a…
Your Business Is Growing. So Why Are You Still Broke? Most home service owners who feel stuck ask the same question: how do I get more leads? According to contractor coach Lee Miller, that’s usually the wrong place to start. More leads on a leaky business just means more work, not more profit. In a…
Next Customer Won’t Visit Your Website (Their AI Will) A few months ago, I predicted that AI wouldn’t just be a place people go for answers. It would become agents that do things on their behalf. That’s happening now. Meta released Muse, a personal AI agent that can research businesses, visit your website, fill out…
If I Had to Grow a Home Service Business in 2027, I’d Do This Most home service businesses don’t have a marketing problem. They have a customer journey problem. They’re spending money on SEO, Google Ads, social media, mailers, and other channels trying to generate more leads. But leads alone don’t grow a business. You…
You’re Not Behind (Yet): How to Build an AI-Powered Business Before 2027 Our team is 24 people. Right now, every single one of them works alongside an AI agent. Over the past year, we’ve built and deployed agents inside home service businesses to do real work, tracking return on ad spend, creating content that ranks…
How Smart Home Service Businesses Are Using AI to Scale There’s a specific, predictable moment that happens to almost every home service business somewhere between $2 million and $4 million in revenue. It doesn’t announce itself. It just shows up as a growing sense that things used to feel manageable, and now they don’t. In…
I Tested ChatGPT, Gemini & Claude to See Which Gets More Customers If you run a home service business, you’ve probably heard some version of this pitch by now: “You need to show up on ChatGPT.” Or Claude. Or Gemini. Pick your platform, someone’s telling you it’s the future of getting found. Here’s the problem…