87% of people do research online before contacting a remodeling company to work with. This includes reading reviews, looking at before and after pictures, and doing their “homework”. One of the best ways to get more visibility online is to get google reviews and post pictures of projects you have completed.
Having a professional appearance goes a long way in building trust with prospects. Most of the time people want to see that you can do the work they are looking for at a high quality and that you have overall good reviews from customers.
Some strategies to implement for getting discovered online for your remodeling business are:
- Local SEO
- Google Local Service Ads
- Social Posting
- Business 2 Business Marketing
- Website Optimization
With the remodeling companies we work with, we have been able to increase website traffic and leads by 50-100%+ year over year.
Yes, it’s great to be discovered, but what about actually turning into a lead, having the proper conversion tools is crucial. For remodeling companies specifically, “schedule a free on-site estimate” is a perfect call to action for your website. Another one is “get a free estimate”. At Phlash consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 100 people to your website, that should be 10 leads.
A complete marketing plan brings in new business while also reaching out to past customers and prospects to say “hi” and sell other services. We have found that 40-50% of a remodeling company’s business is repeat or referral every year. Setting up a monthly newsletter where you share before and after pictures of projects is a great way to show of your projects without being to “salesy” but also showing that you do this type of work too. Also, offering referral discounts is a great way to leverage your happy customers to reach more people.
