What is Local SEO?

Local SEO (search engine optimization) is when someone in your local area searches for a product or service you offer, Google or any search engine shows your results because you have built credibility with them.

How does local SEO help grow my business?

The more people who find your business online will directly correlate to the increase in your online traffic and leads. 

97% say they research local businesses online opposed to any other outlet! Therefore, if you’re a small business trying to reach new customers in your service area, it’s important to know where you rank in you local market.

With this free local SEO report,  you can receive feedback on where your business currently stands in terms of SEO and what you can do to improve. Once entering your business name, this third party tool pulls all of your information from online and creates a report to depict your current progress in different factors affecting your local search engine rating.  

Within the report your business will be ranked on a standard red, yellow, and green code as to whether you are successful in a particular department or not. This tool is also great because it provides definitions for each category as well as the scores of average competitors so that you can compare and gauge your results on a smiler scale. 

Ways to increase your local SEO

  • Adding photos 

Provides credibility and increases user engagement

  • Building out FAQ pages

By creating content for commonly searched questions users will be more likely to be directed to your website

  • Posting on social media platforms

Staying relevant and active

  • Getting Google Reviews

Reviews are incorporated into your Google Business Profile ranking and make up for 17% of this factor

How can I create backlinks and authority for my local business?

Links and website authority are one of the categories assessed on the free local SEO report by showing how many pages are indexed and the company’s overall domain authority. Domain authority is important because it is representative of how you rank on local search engines and you can see how you compare to your competition. Pages that are not indexed by Google simply can not rank. When your webpage does not get indexed it may mean that Google does not approve of your page. So, if your indexed page count begins to decrease, this could mean that Google thinks your website pages are irrelevant or that you received a penalty. In order to increase your link authority, continue to build out pages and promote your content. 

Why is it important to rank high on keywords?

Google strives to provide the most relevant and accurate search results to its users. For this reason,  high rankings on keywords are important for search engine optimization because they lead to qualified people being directed to your website. This free local SEO report strictly shows specific keywords that are location neutral, meaning that they do not pull from someone’s cookies but instead assess your ranking based on the positions of your overall keywords. If your business needs assistance in increasing your ranking, this report will suggest specific keywords are recommended to be added to your website and incorporated into your content. The overall goal of keywords is to rank within the top 3 positions as this is where majority of clicks happen.

The importance of having accurate listings for local businesses 

Local listings are important for SEO because they provide valuable information about your business to prospects, increase your business’s visibility in local searches, and raise your chances of outranking local competitors. Ensuring accuracy across all of your listings is important because Local listings account for 10% of your business’s ranking on google. Making sure addresses, names, and contact information is consistent and up to date across the web will build reliability and trust with Google so that they may feature your pages in more searches. On the free local SEO report you can see where your online listings do not match so they can be located and updated to increase your SEO. 

SEO helps small business attract qualified prospects in their local area that are in the market for their product or service and just looking for the best company. The marketing practice of search engine optimization will eventually increase visibility, leads, and conversion rates. With the help of this free tool, you can apply this feedback to your business and begin correcting the errors found to increase your SEO today! 

At Phlash Consulting, we work with local service businesses to help them gain exposure online and acquire new customers through digital marketing. If you are interested in implementing any of these search engine optimization strategies into your business, schedule an appointment with us today and we will come up with a plan to help!