New customers account for 25-35% of work for most HVAC companies each month. Most of these new customers find you or evaluate your company from research done online. This includes reading reviews, getting referred by friends and family, looking at service pictures, and reading before and after case studies. One of the best ways to get more visibility online is to get Google reviews, they count for 17% of your ranking on Google.
A professional digital appearance goes a long way in building trust with prospects. Most of the time people want to see that you can do the work they are looking for at a high quality and that you have overall good reviews from customers.
Some strategies to implement for getting discovered online for your HVAC business are:
With the HVAC companies we work with, we have been able to increase website traffic and leads by 50-100%+ year over year.
Yes, we want you to be found online but converting traffic into leads is a big part of a sustainable marketing plan. For HVAC companies specifically, “schedule an appointment” is a perfect call to action for your website. We have found this helps customers get a plan of action to solve their HVAC problem. At Phlash consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 600 people to your website, that should be 60 leads.
A complete marketing plan brings in new business while also reaching out to past customers and prospects to say “hi” and sell other services. We have found that 70-80% of an HVAC company’s business is repeat or referral every year. Sending out a text or email to your entire database to schedule their fall inspection is a great way to get in front of memberships and non-members to get back out to their units. Also, offering referral discounts is a great way to leverage your happy customers to reach more people.
