New customers account for 30-40% of work for most tree care companies each month. Most of these new customers find you or evaluate your company from research done online. This includes reading reviews, looking at before and after pictures, and doing their “homework”. One of the best ways to get more visibility online is to get google reviews and post pictures of projects you have completed.
Having a professional appearance goes a long way in building trust with prospects. Most of the time people want to see that you can do the work they are looking for at a high quality and that you have overall good reviews from customers.
Some strategies to implement for getting discovered online for your tree care business are:
With the tree care companies we work with, we have been able to increase website traffic and leads by 50-100%+ year over year.
We want you to be found online but converting traffic into leads is a big part of a sustainable marketing plan. For tree care companies specifically, “get an estimate” is a perfect call to action for your website with the ability to upload images of the exact trees. We have found this helps estimators not have to go on-site as well as speed up estimate times. At Phlash Consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 200 people to your website, that should be 20 leads.
A complete marketing plan brings in new business while also reaching out to past customers and prospects to say “hi” and sell other services. We have found that 70-80% of a tree care company’s business is repeat or referral every year. Sending out a text or email to your entire database to schedule their free spring tree inspection is a great way to drum up business in the slower winter months. Also, offering referral discounts is a great way to leverage your happy customers to reach more people.
