1. Have Your Lawn Care Company Found Online
Creating visibility for your lawn care company is essential because consistent growth relies on new customers due to the seasonal nature of lawn care services. One of the best ways to build visibility is by forming partnerships with referral sources like landscaping companies or real estate agents (Business-to-Business Marketing). Additionally, establishing a reputable online presence is critical to standing out in a competitive market and gaining trust from potential customers.
We’ve helped local lawn care companies increase website traffic and leads by 50-100%+ year over year with these strategies.
2. Get Leads from Your Website and Google Business Profile
Once your company is visible online or through referrals, converting and tracking leads becomes crucial. How can you turn more of your online traffic into paying customers? For lawn care companies, tools like an estimate request form or a lawn care service calculator can be game-changers for capturing prospects’ information.
At Phlash Consulting, we aim to convert at least 10% of your website visitors into leads. For example, if 300 people visit your site, that should translate into at least 30 new leads.
3. Say "Hi" to Past Customers
A strong marketing plan not only brings in new business but also focuses on re-engaging past customers to maximize repeat work. For lawn care companies, repeat business can account for 20-30% of annual revenue. Setting up campaigns like a seasonal lawn care reminder email or offering referral discounts helps keep your business top-of-mind and encourages word-of-mouth referrals.
By staying connected with past customers, you’ll build a loyal customer base that returns year after year.
