New customers account for 80-90% of work for most family law firms each year. Most of these new customers find you or evaluate your company from research done online. This includes reading reviews, learning from content on your website, and doing their “homework” on your business. One of the best ways to get more visibility online is to get google reviews and share information people are searching for.
Having a professional appearance goes a long way in building trust with prospects. Most of the time people want an expert or someone that comes off as competent. You should create content answering frequently asked questions to engage prospects and build credibility.
Some strategies to implement for getting discovered online for your family law firm are:
With the family law firms we work with, we have been able to increase website traffic and leads by 20-30% year over year.
Being found online is important to grow your business, however, converting website traffic into leads is a big part of a sustainable marketing plan. For family law firms specifically, “schedule an appointment” is a perfect call to action for your website with the ability to share their specific information. You can also have a chat on your website to field questions and get on a call with someone to book a meeting. At Phlash Consulting, our goal is to convert at least 5% of your visitors into leads, so if you have 2000 people to your website, that should be 100 leads.
A complete marketing plan brings in new business while also reaching out to past customers and prospects to say “hi” and sell other services. We have found that 20-30% of family law firms’ business is from referrals every year. Sending out quarterly newsletters to realtors and/or marriage counselors is a good way to stay top of mind.
