In today’s digital world, businesses are bombarded with a lot of marketing and advertising options. Two of the most popular marketing strategies are social media ads and email marketing campaigns, which is better? In this article, we will discuss pros and cons of both and help reach the goal outcome for your marketing efforts. What…
So you’re ready to sell your service business? You’ve done the hard work of building a sustainable business, and now it’s time to reap the rewards. But selling a service business isn’t as simple as just listing it on Craigslist. If you want to get top dollar for your company, you’ll need to prepare the…
We have all been there, your business is running great. You have lots of customers and are booking jobs left and right. Then, suddenly, things slow down. You start to wonder if this is just temporary or if something is wrong with your business model. Whatever the reason for the slow down, here are some…
Marketing your business can seem like a daunting task. There are so many things to consider and it’s easy to get overwhelmed by all of the different strategies available. In this article, we’ll give you some tips on how to create a marketing strategy and a simple strategy you can implement over the next 30…
It’s the most wonderful time of the year! You know what that means? You may be going into your slower season of January through March. Let’s discuss some excellent Holiday marketing ideas to fill your schedule through your slow season. Here are some of our favorite holiday marketing ideas: Create a holiday gift guide A…
If you’re like most business owners, your top priority is growing your company. You want to know how many leads you need to generate to hit your revenue goal. This article will help you figure that out by answering the following questions: How many leads do you need to reach your goal To reach your…
The goal of any website is to generate leads. A lead is a potential customer who has expressed interest in your product or service. The more qualified leads you get from your site, the better chance you have at converting them into paying customers. But how many leads should you be getting from your website?…
Email marketing is an effective marketing resource to reach your prospects and customers on a consistent basis to create new leads and repeat business for your company. In this article, we will discuss the cost of email marketing, the platforms to use, and the typical return on investments (ROI). Email Marketing Cost Factors Size of…
Artificial intelligence (AI) is changing the way companies do business and interact with their customers. AI is also streamlining tedious marketing tasks to help businesses and marketers create relevant content and connect with customers more effectively. Artificial intelligence can help communicate with customers, segment customers into data sets, and even create content used for social…
It’s easy to throw money at marketing and not see any results. Sometimes it’s best to just watch where your money is going and make sure that it has the best chance at success. There are many ways that you can measure the effectiveness of your marketing strategy, but here’s our favorite: Return on Investment…
