How to Get More Organic Job Applications Without Using Job Boards One of the biggest challenges facing many businesses today is the shortage of staff. It can be tough to attract qualified applicants without relying solely on popular job boards like Indeed. But there are other ways to find potential employees, even those who may…
How to Build a B2C Customer Journey Marketing Strategy for Local Service Businesses In today’s post, we’re breaking down the essential B2C customer journey marketing strategy designed specifically for local service businesses. At Phlash Consulting, we’ve developed a step-by-step approach to guide clients through each stage of the customer funnel, helping them attract new leads,…
How to Track Return on Investment (ROI) from Digital Marketing for Your Local Service Business If you’re running a local service business, understanding the return on investment (ROI) from your digital marketing efforts is critical. Yet, many digital marketing companies offer cookie-cutter solutions without showing real results. At Phlash Consulting, we aim to be an…
What to Do When You Get a One-Star Review: A Guide for Service Businesses We’re diving into a topic that every business owner dreads—getting that one-star review. You work hard to build a positive reputation, so receiving negative feedback can be frustrating. But don’t worry, all hope is not lost! In this post, we’ll cover…
Why Marketing Alone Won’t Grow Your Business: 5 Mistakes to Avoid In this blog post, we’re diving into common pitfalls in marketing and why they won’t grow your business. Understanding what doesn’t work is the key to figuring out what will. The last point might shock you—it goes against everything you’re seeing on TikTok, YouTube,…
3 Zero-Cost Marketing Strategies for Exponential Business Growth When it comes to marketing, getting the best bang for your buck is essential for small businesses. The good news is, some of the most effective strategies can cost you absolutely nothing except for a bit of time and effort. At Phlash Consulting, we’ve implemented three game-changing…
How to Get More Google Reviews for Your Air Duct Cleaning Business: Proven Strategies Are you trying to gather Google reviews for your business but feeling stuck? Whether you’re just starting or aiming to scale from a handful of reviews to hundreds or even thousands, you’re in the right place. In this guide, I’ll walk…
Q&A Session: Boosting Your Business with SEO, Google Ads, and B2B Relationships We’re diving into a Q&A session where business owners submitted questions about marketing and growing their businesses. We are answering three excellent questions about SEO, Google Ads, and lead generation through B2B relationships. Let’s jump right in! 1. How Do I Know if…
As a home service expert and digital marketing leader, we’ve put together this comprehensive guide to help you understand the costs and expected results of digital marketing services specifically designed for home service businesses. The focus is on growing your business online, driving leads, and maximizing your return on investment (ROI). 1. How Much Does…
How to Fill Your Schedule When It’s Light: Strategies for Service Businesses If you find yourself with a light schedule and are looking for ways to fill it quickly—possibly even by tomorrow—this guide is for you. Drawing from my experience as the Director of Business Development at a $5 million duct cleaning company, where we…
