Creating visibility online for your carpet cleaning company is more important now than ever. Using tools like google adwords, google analytics, and google search console we track and optimize our rankings on keywords such as “carpet cleaning near me” or “carpet cleaning in [city]”. This helps us ensure progress and use the data we collect to create more content that is relevant to your search terms.
We have been able to increase website traffic and leads by 20-30%+ year over year for other local carpet cleaning companies.
Once you are found online, converting leads and tracking conversion is crucial to a good marketing plan. How can you convert more leads for the visibility you receive online? For carpet cleaning companies, an estimate request or calculator button is a great tool to get prospect’s information. At Phlash consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 300 people to your website, that should be 30 leads.
A good marketing plan focuses on bringing in new business, but also retargeting your past prospects and customers to keep them coming back. We have found that 60-70% of a carpet cleaning business is repeat business. We all know you should get your carpet cleaned at least every year, this is why reaching out after a year is imperative to keeping your customers engaged. Another popular retargeting strategy is cross-selling another service you offer like tile & grout cleaning through a monthly newsletter. For carpet cleaning companies specifically, there are riches in your database that may be untapped if you don’t have a retargeting strategy in place.
