Creating visibility for your air duct cleaning company is extremely important because you constantly need a new pipeline of work due to not much quick repeat business. One of the best ways to create visibility for your air duct cleaning company is to build relationships with referral partners like HVAC companies (Business 2 Business Marketing). Also building a reputable brand online is crucial because there are a lot of Duct Cleaning scammers which can easily help you stand out.
We have been able to increase website traffic and leads by 50-100%+ year over year for other local air duct cleaning companies.
Once you are found online or referred, converting leads and tracking conversion is crucial to a good marketing plan. How can you convert more leads for the visibility you receive online? For air duct cleaning companies, an estimate request or calculator button is a great tool to get prospects’ information. At Phlash consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 300 people to your website, that should be 30 leads.
A good marketing plan focuses on bringing in new business, but also retargeting your past prospects and customers to keep them coming back. We have found that 10-20% of an air duct cleaning business is repeat business every year. Specifically setting up a yearly dryer vent cleaning email campaign is crucial to keeping your name out there. Also, offering referral discounts is a great way to leverage your happy customers to reach more people.
