New customers account for 80-90% of work for most roofing contractors each year. Most of these new customers find you or evaluate your company from research done online. This includes reading reviews, looking at customer case studies, and doing their “homework” on your business. One of the best ways to get more visibility online is to get google reviews and share information people are searching for.
Having a professional appearance goes a long way in building trust with prospects. Most customers want a roofing company that will educate them on the process while also building trust that they are the company to get the job done. You should create content answering frequently asked questions to engage prospects and build credibility.
Some strategies to implement for getting discovered online for your remodeling business are:
With the roofing companies we work with, we have been able to increase website traffic and leads by 30-50% year over year.
Once you drive traffic to your website, you have to turn that traffic into leads. For rppfong contractors specifically, “schedule an appointment” or “get a free estimate” are perfect call to actions for your website with the ability to share their specific questions. You can also have a chat widget on your website to field questions and get on a call with someone to schedule a meeting. At Phlash consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 250 people to your website, that should be 25 leads.
A complete marketing plan brings in new business while also reaching out to past customers and prospects to say “hi” and sell other services. We have found that 30-40% of a roofing contractors business is a referral business every year. Sending out a text or email to your entire database telling them you will be completing free exterior site inspections for customers this winter is a great way to stay top of mind and get new business. Also, offering referral discounts is a great way to leverage your happy customers to reach more people.
