When an insurance company gives out 3 different businesses to call, naturally people go to google and look at the reviews and overall reputation of the company before calling. Also, prospects may not contact insurance and start the process of searching online for your services. This includes reading reviews, looking at customer case studies, and doing their “homework” on your business. One of the best ways to get more visibility online is to get google reviews and share information people are searching for.
Having an online reputation that matches the level of professionalism your business has is very important. Most of the time people want an expert or someone that comes off as competent, especially after a fire, mold, or water damage. You should create content and case studies answering frequently asked questions to engage prospects and build credibility.
Some strategies to implement for getting discovered online for your restoration business are:
With the restoration contractors we work with, we have been able to increase website traffic and leads by 30-70% year over year.
Most restoration contractors have a 24/7 answering process, but what about other ways customers can contact your business? For restoration contractors specifically, “request service” is a good call to action, also having the ability to share photos helps give the estimator a scope before arriving. You should also have a chat on your website to field questions and get on a call with someone to book a site visit. At Phlash Consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 750 people to your website, that should be 75 leads.
A complete marketing plan brings in new business while also reaching out and building relationships with referral partners to say “hi” and share industry information. We have found that 50-70% of a restoration company’s business is referral-based or word-of-mouth. Sending out an email to your referral partners sharing case studies, things to look for, and referral links is a great way to stay top of mind.
