New customers account for 10-20% of work for most accounting companies each year. Most of these new customers find you or evaluate your company from research done online. This includes reading reviews, looking at customer case studies, and doing their “homework” on your business. One of the best ways to get more visibility online is to get google reviews and share information people are searching for.
Having a professional appearance goes a long way in building trust with prospects. Most of the time people want an expert or someone that comes off as competent. You should create content answering frequently asked questions to engage prospects and build credibility.
Some strategies to implement for getting discovered online for your tax accounting business are:
With the accounting firms we work with, we have been able to increase website traffic and leads by 30-70% year over year.
Being found online is important to grow your business, however, converting website traffic into leads is a big part of a sustainable marketing plan. For accounting companies specifically, “schedule an appointment” is a perfect call to action for your website with the ability to share their specific questions. You can also have a chat on your website to field questions and get on a call with someone to book a meeting. At Phlash consulting, our goal is to convert at least 10% of your visitors into leads, so if you have 800 people to your website, that should be 80 leads.
A complete marketing plan brings in new business while also reaching out to past customers and prospects to say “hi” and sell other services. We have found that 70-80% of a tax account company’s business is repeat or referral every year. Sending out a text or email to your entire database to schedule their annual tax discussion is a great way to reengage your entire database and automate the busy scheduling process. Also, offering referral discounts is a great way to leverage your happy customers to reach more people.
