Creating visibility in your local market is the first step in your marketing plan. How will people know you exist? How will people know you are a good moving company? One of the best ways to create visibility for your moving company is to build relationships with referral partners like Realtors (Business 2 Business Marketing). One example we implement for our customers is to create a monthly moving newsletter specifically for realtors. You can answer frequently asked questions, highlight recent moves, and sell other services like packing, storage, and long-distance moves.
Another great way to get visibility for your moving company is to get google reviews. Google reviews are 17% of your ranking on google for “moving companies near me” type of searches. We help companies implement review generation strategies as one of the ways to increase their visibility on google.
The marketing strategies we implement are:
We have been able to increase website traffic and leads by 20-30%+ year over year for other local moving companies.
After a prospect finds you or is referred to you, we need to make sure it is easy to do business with your company. Converting visibility into leads is extremely important for a good moving company marketing plan. What are some ways you can convert more leads from your website? For moving companies, an estimate request or calculator button is a great tool to get the prospects’ information and work the lead from there. At Phlash consulting, our goal is to convert at least 10% of your website visitors into leads, so if you have 500 people to your website, that should be 50 leads.
Some ways we help increase conversions on your website:
Say “Hi” to your past customers! Referrals are the best leads you can get because they already have trust built. Obviously, people don’t move every 6 months, however offering referral discounts and building relationships with realtors, mortgage brokers, and title attorneys is a great way to connect with people who come across your target market on a daily basis.
Some ways to touch base with your past referral partners and customers:
