How to calculate your marketing budget & where to spend for the best return When it comes to marketing, the right amount of money can make all the difference. This is especially true if you’re new to marketing or haven’t put much thought into how much you should be spending on your advertising efforts. The…
For years, email marketing has been the go-to method for communicating with customers. But now, new technology is taking over: text message marketing (sms marketing). Although both methods offer their own unique benefits, it’s important to understand the pros and cons of each so you can make an informed decision about which one best fits…
The restaurant industry relies on customer reviews more than any other type of business. Nearly 90% of all customers admit to researching a restaurant before dining there, which is why a strong online presence is of great significance. A marketing agency for restaurants will be able to focus on the most effective ways to attract…
Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
A good marketing ROI for digital marketing is 5-10x what you spend on marketing. If you spend $1,000, you should look to make $5,000-$10,000. Making your marketing spend a percentage of revenue is a good way to analyze if something is working. For example, at a 10x return rate, marketing spend is 10% of the…
Text message marketing is a digital marketing strategy that helps build brand awareness on a more personal level. This ongoing process of communication allows businesses to relay news, promotions, and other relevant information to their customers via SMS. As this marketing strategy continues to modernize the business world, some companies are tentative to implement this…
Growing an online presence today is just as important for local business owners as it is for national ones. In order to increase your online recognition, it is important to have an efficient SEO strategy because Google’s algorithm favors business profiles that are well optimized. The local Google service pack sits at the top of…
The sales funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. The goal of the sales funnel is to create returning customers so that the process can repeat itself for years to come. However the model for the customers journey has slightly changed over…
How much does text message marketing cost? Text messaging is the #1 preferred method of communication. This fact is one of the many reasons why SMS marketing has taken the business industry by storm. Companies across the world are implementing this new digital strategy to build brand awareness on a more personal level with customers…
Technology Every Local Business Needs to Win We grow local service businesses through technology and digital marketing. Automation allows local service businesses to automate marketing campaigns, streamline communication with customers, and turn more leads into customers. How does Automation Software work? In our customer journey funnel we use for our digital marketing consulting, we found…
