How We Took a Home Service Business from Invisible to Page One of Google in Just Three Months

In this case study, we’re breaking down how we transformed a home service business from being virtually invisible on Google to dominating the first page in just three months. We’ll share the six key steps we followed so you can apply them to your own business and start seeing results.

Step 1: Set Up Keyword Tracking

Before diving into SEO, the first question you need to ask is: How are we tracking performance? Without proper tracking, you can’t measure success or identify areas for improvement.

We used BrightLocal, a powerful keyword tracking tool, to monitor the performance of targeted keywords. The client provided us with a list of key locations and services they wanted to rank for, and we built out a list of 500 keywords.

Every week, we tracked keyword rankings, allowing us to see progress over time. For example:

• June 20th: 20 keywords in position one
• June 23rd: 15 keywords in position one
• Three months later: 71 keywords in position one

This growth demonstrates how essential keyword tracking is for SEO success.

Step 2: Identify the #1 Target City

Focusing on one primary city is crucial for ranking success. Optimizing your website for one city gives Google a clear signal about your primary area of service.

In this case, the client wanted to rank in London, Ontario, even though their physical office wasn’t located there. Every page on their website was optimized around this city:

• Title Tags: Custom Home Builder London Ontario
• Meta Descriptions: Included keywords and city names
• H1 Headers: Repeated the city and service focus

This laser focus allowed us to dominate search results for their chosen city.

Step 3: Identify the #1 Target Service

Just as we optimized for one city, we also optimized for one primary service. This ensures consistency across blog posts, service area pages, and social media content.

For this client, their top service was Custom Home Building. Every piece of content was strategically aligned with this service to strengthen their authority in this niche.

Step 4: Optimize the Entire Website

Once we identified the primary city and service, we optimized the entire website:

• Title tags
• Meta descriptions
• H1 headers
• Body content

Each service area page was meticulously crafted to include the focus city and service repeatedly. For example:

• Custom Homes in Delaware, Ontario, Canada

This page specifically targeted Delaware, Ontario, using optimized headers, content, and metadata.

Step 5: Build Service Area Pages

Service area pages are essential for targeting multiple cities and neighborhoods within your primary market. Each page focused on a specific location and service, ensuring Google recognized the client as an authority in those areas.

These pages were structured like this:

• Custom Home Builder in [City Name]
• Comprehensive descriptions of services
• Location-specific keywords repeated naturally throughout the content

Step 6: Analyze and Adjust Based on Data

SEO isn’t a “set-it-and-forget-it” strategy. We constantly analyzed keyword performance data to identify what was working and what wasn’t.

In highly competitive markets, sometimes you need to pivot. For instance, if rankings weren’t improving in one city, we’d look for secondary, underserved areas to dominate instead.

Tracking weekly data allowed us to spot trends and make adjustments to maintain upward momentum.

Get Your Free SEO Audit

If you’re feeling stuck with your SEO strategy or you’re not seeing measurable results, we offer free marketing audits. We’ll review your website, analyze your data, and give you actionable insights—whether we work together or not.

Take the first step toward dominating search results and driving more leads to your business. Contact us today for your free audit!

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By following these six steps, you can start seeing real SEO results for your home service business. Success isn’t overnight, but with the right strategy and consistent effort, you can climb to the top of Google and stay there.