How to increase your website leads

In today’s digital age, a well-designed and optimized website can be a powerful tool for businesses to generate leads and drive growth. However, merely having a website is not enough. To make the most of your online presence, you need to increase website leads strategically. 

Two Ways To Increase Leads

1. increasing website traffic 
2. improving website conversions

In this article, we will delve into effective strategies for both approaches, equipping you with the knowledge to maximize your website’s lead generation potential.

How to Increase Website Traffic

Local SEO for Improved Visibility

One effective way to increase website traffic is by leveraging local search engine optimization (SEO) strategies. Local SEO focuses on optimizing your website to rank higher in local search results. This is particularly beneficial for businesses that target a specific geographic area. To improve your local SEO, consider the following:

• Ensure your website includes relevant keywords related to your location and industry.
• Create location-specific landing pages and optimize them with targeted keywords.
• Claim and optimize your Google My Business listing.
• Encourage online reviews from satisfied customers to build trust and credibility.

Running Ads for Local Service Businesses

Another method to drive website traffic is by running ads specifically tailored for local service businesses. Platforms such as Google Local Service Ads, Yelp, and social media platforms like Facebook offer targeted advertising options that allow you to reach potential customers in your local area. By crafting compelling ad campaigns and targeting the right audience, you can drive qualified traffic to your website.

Business To Business Referrals

Build relationships with other businesses to refer your business by driving traffic to your website. Realtors, property managers, and other secondary services are low-hanging fruit opportunities. An example of this is if you are a carpet cleaning business you could build a partnership with realtors.

How to Improve Website Conversions

Adding a Chat Widget for Instant Engagement

To improve website conversions, it’s crucial to provide instant engagement and support to your website visitors. One effective way to achieve this is by adding a chat widget. A chat widget allows visitors to ask questions, seek assistance, and receive real-time responses. By promptly addressing their concerns, you can build trust and increase the likelihood of converting visitors into leads or customers.

Implementing Online Scheduling for Convenience

Convenience plays a significant role in website conversions. By implementing an online scheduling system, you empower potential customers to book appointments or consultations directly from your website. This eliminates the need for back-and-forth communication and streamlines the process, increasing the chances of converting leads into customers.

Utilizing Estimate Calculators for Transparency

Transparency is crucial in building trust with potential customers. By incorporating estimate calculators on your website, you provide visitors with a clear understanding of the costs associated with your products or services. This transparency instills confidence in potential customers and encourages them to take the next step towards conversion.

Click-to-Call Mobile Buttons for Seamless Communication

With the growing number of mobile users, optimizing your website for mobile devices is essential. One way to improve website conversions for mobile users is by incorporating click-to-call mobile buttons. These buttons enable visitors to initiate a call directly from their smartphones with a single tap, making it easier for them to reach out to your business and potentially convert into leads or customers.

Maximizing Results: Combining Traffic and Conversion Strategies

To achieve the best results, it’s essential to combine strategies for increasing website traffic and improving website conversions. By simultaneously focusing on driving more qualified traffic to your website and optimizing its conversion potential, you create a powerful synergy that maximizes your lead generation efforts. Remember to continuously monitor and analyze your website’s performance, making data-driven adjustments along the way.

Local Service Business Website Lead Experts

If you are not sure where to begin with getting more website leads, schedule a call with our team and discuss best practices other local service businesses are using to grow their business 20% year over year.