Google Local Service Ads vs. Yelp Ads
If you are searching for ways to spend your marketing budget for leads locally. Two popular platforms for local businesses looking to promote their services are Google Local Service Ads and Yelp Ads. Both offer unique advantages and features, but understanding the differences between them is essential to make an informed decision. In this article, we’ll compare Google Local Service Ads and Yelp Ads to help you determine which one is the right choice for your business.
What are Google Local Service Ads (LSAs)?
Google Local Service Ads, often abbreviated as LSAs, are a pay-per-lead advertising platform designed specifically for local service-based businesses. These ads are prominently displayed at the top of Google search results when users search for services in their local area.
Advantages of Google LSAs
1. High Visibility
One of the major advantages of Google LSAs is their high visibility. They appear at the very top of search results, even before traditional pay-per-click (PPC) ads, giving your business maximum exposure.
2. Pay-Per-Lead
With LSAs, you only pay when a potential customer contacts you directly through the ad. This means you’re not charged for mere clicks but for genuine leads, making it a cost-effective option. You can see how much a lead costs in your area right on their website.
3. Google Guarantee
Google backs LSAs with a “Google Guarantee,” instilling trust in potential customers. This guarantee offers refunds to customers if they’re not satisfied with the service they receive, adding credibility to your business.
What are Yelp Ads?
Yelp Ads are a form of advertising on the popular review platform Yelp. They allow businesses to promote their services to users who are actively searching for local businesses and reading reviews.
Advantages of Yelp Ads
1. Targeted Audience
Yelp Ads help you reach a highly targeted audience of users actively looking for services similar to what your business offers. This can lead to higher conversion rates.
2. Customer Reviews
Yelp is known for its review system. Positive reviews on your Yelp profile can significantly impact your business’s reputation and trustworthiness.
3. Cost-Per-Click (CPC) Model
Yelp Ads operate on a cost-per-click (CPC) model, which means you only pay when users click on your ad. This can be a cost-effective option depending on your industry and location.
Choosing the Right Option For Your Marketing Budget
The choice between Google LSAs and Yelp Ads depends on your business type. If you offer services like plumbing, HVAC repair, or landscaping, Google LSAs may be more suitable due to their high visibility and pay-per-lead model. However, showing up top 3 may be more rare if you are a competitive market, so you may not get any leads.
With Yelp ads, they have a cost per click model which can help ensure you will be seen at cost, but nonetheless it will get you leads. However, Yelp counts “leads” as messages, website visits, and calls so this may not be an accurate depiction of true lead generation as with Google LSAs.
Budget and Goals
Your advertising budget and goals also play a significant role in your decision. Google LSAs may be cost-effective for businesses with a limited budget, while Yelp Ads can be a great choice for businesses looking to leverage their positive customer reviews.
Tracking and Analytics
Both platforms offer tracking and analytics tools to measure the performance of your ads. However, it is important to track your performance outside of their platforms to get a true number for return on ad spend. Most CRMs have a lead source option where you can track campaign performance, make sure you use that.
Local Marketing Experts
In the battle of Google Local Service Ads vs. Yelp Ads, there’s no one-size-fits-all answer. The right choice depends on your business type, budget, and advertising goals. Working with a digital marketing company that understands your business and helps provide reporting and optimize your ads is very important. Schedule a call with our team to discuss your goals and come up with a winning plan to grow your business.
FAQs About Google Local Service Ads & Yelp Ads
1. Are Google LSAs available in all locations?
Google LSAs are available in select locations in the United States. Be sure to check if your area is covered.
2. Can I run both Google LSAs and Yelp Ads simultaneously?
Yes, you can run ads on both platforms simultaneously to maximize your online presence.
3. Do Yelp Ads influence my Yelp business page’s rankings?
Yes, positive Yelp Ads and reviews can positively impact your business page’s rankings on Yelp.
4. How can I optimize my Google LSAs for better results?
To optimize your Google LSAs, ensure your business profile is complete and up-to-date. Respond promptly to customer inquiries and provide excellent service.