Get More Jobs On The Schedule Tomorrow With These 10 Strategies

If you’re looking to book more jobs and keep your home service business busy, you don’t need to start from scratch. You likely already have potential customers in your database who are just waiting for a nudge to take action. Here are ten strategies you can implement right now to get more bookings and increase revenue.

1. Follow Up with Recent Inquiries

Many potential customers reach out but never book an appointment. The key question to ask is:

“Would it work for us to get you on the schedule later this week or next?”

This opens up a conversation to uncover why they haven’t moved forward yet—whether it’s timing, pricing, or something else. Re-engage them and lock in a booking.

2. Reach Out to Open Estimates

Every open estimate represents potential revenue. Follow up with these customers and ask:

“Hey, were you able to solve this problem yet?”

This simple question can reignite interest. If they haven’t solved their issue, offer a discount or a next-day service to get them on the schedule.

3. Contact Last Year’s Customers

Many home services—like HVAC, plumbing, and lawn care—are cyclical. Customers you served last year likely need service again. Go into your CRM and pull up last year’s customers. Then call them and say:

“Hey, it’s been a year since we serviced your [unit, system, etc.]. We’re going to be in your neighborhood next week—would you like us to stop by?”

This is an easy way to generate repeat business.

4. Send a Special Offer to Your Email List

Your email database is full of potential customers. Send an email blast with a special promotion, such as:

• “Get $500 off X service.”
• “Only 5 spots left this week—book now!”

Creating urgency with a limited-time offer encourages immediate action.

5. Follow Up with Email Opens

Not everyone who opens your email will take action. But those who do open it are warm leads. Follow up with:

• A phone call: “Hey, I saw you opened our email. We have a promo running. Can I schedule you in?”
• A second email: A simple, direct message from a CSR saying, “We’re in your area next week. Would you like an estimate?”

6. Launch a Text Message Campaign

Texting has a high engagement rate. Send short, concise messages such as:

“Hey [Name], this is [Your Business]. We’re in your area next week offering [service]. We have a $25 voucher—would you like us to reserve one for you?”

To avoid overwhelming your team, drip out texts—20 to 30 per hour.

7. Add a Pop-Up Promo to Your Website

Think of e-commerce websites that offer discounts in exchange for an email. Implement a similar strategy on your site. This turns website visitors into leads and makes them aware of current promotions.

8. Double Down on High-Performing Ad Channels

If you’re running ads, review your return on ad spend (ROAS). Find your most profitable ad channel and increase your budget. If you’re seeing a 5-10x return, scaling that channel can drive more leads and revenue.

9. Test Pay-Per-Lead Ad Platforms

If your current marketing efforts aren’t working, try pay-per-lead platforms like:

• Google Local Service Ads (only pay for valid leads)
• Thumbtack, Yelp, or Angie (find a channel that delivers ROI)

Some businesses see excellent returns from these platforms—test them and see what works for you.

10. Build B2B Referral Partnerships

Leverage businesses that serve the same customers as you. For example:

• A solar panel cleaner partnering with solar installation companies
• A plumber working with home inspectors

Offer referral fees or co-marketing to create win-win partnerships that generate consistent leads.

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If you’re experiencing a slow season, implementing even a few of these strategies can fill your schedule quickly. Want to see these strategies in action? Check out our case study on how we helped scale a business using these tactics!