It’s inevitable: every business will get a negative review. How you respond to these reviews can make or break your reputation—and Google reviews are one of the most important tools for potential customers to gauge whether you’re worth their time and money. So it’s crucial for small business owners to know how best to deal…
Any good business will ask this question when “spending money to make money”, but the answer is not so simple. It depends on your marketing strategy and the type of investment you’re looking at. There are three things to consider when trying to calculate your marketing ROI (return on investment): What is a good marketing…
How to calculate your marketing budget & where to spend for the best return When it comes to marketing, the right amount of money can make all the difference. This is especially true if you’re new to marketing or haven’t put much thought into how much you should be spending on your advertising efforts. The…
For years, email marketing has been the go-to method for communicating with customers. But now, new technology is taking over: text message marketing (sms marketing). Although both methods offer their own unique benefits, it’s important to understand the pros and cons of each so you can make an informed decision about which one best fits…
The restaurant industry relies on customer reviews more than any other type of business. Nearly 90% of all customers admit to researching a restaurant before dining there, which is why a strong online presence is of great significance. A marketing agency for restaurants will be able to focus on the most effective ways to attract…
Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
A good marketing ROI for digital marketing is 5-10x what you spend on marketing. If you spend $1,000, you should look to make $5,000-$10,000. Making your marketing spend a percentage of revenue is a good way to analyze if something is working. For example, at a 10x return rate, marketing spend is 10% of the…
Local digital marketing helps businesses reach location specific customers, grow their revenue, and create new jobs. Reaching local audiences through digital advertising channels has become one of the most important marketing components for local businesses. Implementing a local digital marketing strategy enables businesses to be far more successful in acquiring new customers compared to companies…
Text message marketing is a digital marketing strategy that helps build brand awareness on a more personal level. This ongoing process of communication allows businesses to relay news, promotions, and other relevant information to their customers via SMS. As this marketing strategy continues to modernize the business world, some companies are tentative to implement this…
Since 1948 there have been a total of eleven nationwide recessions, averaging out to one financial depression every six years. Although these economic downturns may be unavoidable, It’s important to continue marketing efforts through them. One major challenge local service businesses often face during a recession is acquiring new customers. This is because consumers are…
