Growing a business can be hard at times. You may feel like you hit a ceiling. You also may not know what the actual issue is for the lack of growth. Using these 5 reports, you should be able to figure out where you need to focus your energy to start to see growth. These…
It’s inevitable: every business will get a negative review. How you respond to these reviews can make or break your reputation—and Google reviews are one of the most important tools for potential customers to gauge whether you’re worth their time and money. So it’s crucial for small business owners to know how best to deal…
How to calculate your marketing budget & where to spend for the best return When it comes to marketing, the right amount of money can make all the difference. This is especially true if you’re new to marketing or haven’t put much thought into how much you should be spending on your advertising efforts. The…
Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
A good marketing ROI for digital marketing is 5-10x what you spend on marketing. If you spend $1,000, you should look to make $5,000-$10,000. Making your marketing spend a percentage of revenue is a good way to analyze if something is working. For example, at a 10x return rate, marketing spend is 10% of the…
Local digital marketing helps businesses reach location specific customers, grow their revenue, and create new jobs. Reaching local audiences through digital advertising channels has become one of the most important marketing components for local businesses. Implementing a local digital marketing strategy enables businesses to be far more successful in acquiring new customers compared to companies…