Do This If You’re Spending Money on Ads and Not Closing Sales A home service client spent $2,083 on ads. They generated 38 leads. Those 38 leads represented $74,000 in potential revenue. But they only closed $4,000. At first glance, it looked like a lead problem. But it wasn’t. It was a sales problem. Here’s…
Using Tech & AI to Make it Easier for Customers & Partners to Send Referrals with Don Rabovsky Why spend hundreds on cold Google leads when you could invest that same money in warm referrals from your existing network? Referrals have always been the backbone of successful home service businesses. Before Google ads and digital…
The Truth About Google’s AI Search Nobody’s Telling Home Service Owners Google’s AI Mode is no longer in testing it’s live, and it’s changing how people search.Instead of scrolling through traditional search results, users can now interact with AI-powered answers that feel more like ChatGPT than Google. This shift has massive implications for how local…
I Flew to Vegas to Film 6 Episodes with Jobber — Here’s What Actually Happened I just got back from Las Vegas where I recorded six episodes with Jobber for their Masters of Home Service podcast. It was an intense, energizing, and eye-opening few days and in this post, I’m pulling back the curtain on…
4 Under Rated Tactics I Learned From My Las Vegas Jobber Trip I just got back from Las Vegas where I recorded six episodes of Masters of Home Service with Jobber. It was a packed few days full of powerful conversations on AI, email marketing, lead generation, sales strategy, and customer insight. On the flight…
Scaling a home service business from 2.5m to 20m in 4.5 years A third generation contractor scaled his roofing and solar company from $2.5 million to $20 million in just 4.5 years. Here’s exactly how he did it and the costly mistakes that taught him everything. The Pivot That Changed Everything Randy didn’t choose roofing…
How to future proof your business for AI search Let me be clear: in the next 3 to 5 years, social media will be the biggest differentiator for home service businesses. Why? Because of the rise of AI-powered search. AI Search Is Changing the Game Large language models (LLMs) like ChatGPT aren’t just crawling websites…
I Helped 3 Home Service Companies Exit to Private Equity: Here’s What I Learned Over the past few years, we’ve helped three home service companies grow past $5 million in revenue and exit successfully to private equity firms. Today, we work with three different private equity groups that plug us into their acquisitions to help…
We Stopped Google Ads and TRIPLED Revenue in 12 Months Twelve months. That’s all it took for one of our partner companies to go from $81,000 to $240,000 in monthly revenue. And the most surprising part? They achieved this without spending another dollar on Google Ads. Here’s exactly how we did it. The Challenge This…
How to sell your home service business for the most money As a home service business owner, your company likely represents the majority of your personal wealth. Yet many owners spend decades building their business without a clear exit strategy. When is the right time to sell? How do you maximize your company’s value? And…