The Labor Shortage Isn’t Your Biggest Hiring Problem For years, home service business owners have treated hiring challenges as a temporary problem. The assumption was simple: eventually, more technicians would enter the workforce, and recruiting would become easier. Unfortunately, that’s not what’s happening. According to recruiting expert Aaron Wyn, the skilled labor shortage is no…
Why Most Contractors Never Get Past $3 Million Most home service business owners believe the difference between a $1 million company and a $10 million company is simple: more leads. After working with more than 1,000 home service businesses and helping generate over $47 million in revenue, I’ve learned that’s rarely the real problem. The…
Why Your Home Service Business Isn’t Making Money (Even at $5M+) Most home service business owners didn’t start their company because they love spreadsheets, financial statements, or tax planning. They started because they’re great technicians. The problem? Being a great technician doesn’t automatically make you a profitable business owner. In a recent conversation with Profit…
I Analyzed 74 Home Service Businesses… Here’s Why Most Never Grow Over the past year, I sat down with 74 home service business owners. Different markets. Different trades. Different sizes. But I kept seeing the same five mistakes over and over again. These weren’t marketing problems. They were growth problems. If you’re stuck trying to…
The Home Service Hiring System: How to Attract, Qualify, and Hire Better People Hiring has become one of the biggest challenges for home service businesses. Ask any HVAC, plumbing, electrical, or restoration company owner what’s keeping them up at night, and you’ll likely hear the same answer: “We just can’t find good people.” But according…
Your Website Won’t Matter in 3 Years (Here’s What to Build Instead) For more than two decades, the internet has operated on a simple model: people search, click a website, and take action. Businesses invested heavily in SEO, conversion optimization, landing pages, and website design because websites were the center of the customer journey. That…
Why Your Best Employees Are Burning Out (And What To Do About It) Running a home service business is stressful. Especially when you’re between $1M and $10M in revenue. At that stage, the owner is often still the hero. Solving problems.Managing people.Putting out fires.Trying to grow.Trying not to burn out. But at some point, the…
Google’s New AI Agent Will Change How Customers Find Your Business Google has just introduced Gemini Spark, its first personal-use AI agent, and it may represent the biggest transformation in search since Google itself changed how people find information online. For home service businesses, this isn’t simply another AI tool or chatbot. It’s a fundamental…
Google Just Made the Biggest Change to Search in 25 Years Google has made the biggest change to search in more than 25 years. After working in local SEO since 2017 and helping generate more than $47 million in revenue for home service companies, I can confidently say this is the most significant shift I’ve…
Google Just Revealed the Future of SEO for Home Service Businesses Google recently published new guidance on Generative AI and Search, and if you know how to read between the lines, it offers a clear glimpse into the future of search. For home service businesses, this shift is significant. For years, ranking #1 on Google…