Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
A good marketing ROI for digital marketing is 5-10x what you spend on marketing. If you spend $1,000, you should look to make $5,000-$10,000. Making your marketing spend a percentage of revenue is a good way to analyze if something is working. For example, at a 10x return rate, marketing spend is 10% of the…
Local digital marketing helps businesses reach location specific customers, grow their revenue, and create new jobs. Reaching local audiences through digital advertising channels has become one of the most important marketing components for local businesses. Implementing a local digital marketing strategy enables businesses to be far more successful in acquiring new customers compared to companies…
Text message marketing is a digital marketing strategy that helps build brand awareness on a more personal level. This ongoing process of communication allows businesses to relay news, promotions, and other relevant information to their customers via SMS. As this marketing strategy continues to modernize the business world, some companies are tentative to implement this…
Since 1948 there have been a total of eleven nationwide recessions, averaging out to one financial depression every six years. Although these economic downturns may be unavoidable, It’s important to continue marketing efforts through them. One major challenge local service businesses often face during a recession is acquiring new customers. This is because consumers are…
According to the IRS, 20-25% of Americans wait until the last two weeks before the deadline to prepare their tax returns. This equates to about 80 million people in the United States who procrastinate completing their taxes on time. This staggering statistic is often what leaves accounting firms in a state of chaos at the…
Since its debut in 1998, Google has taken the world by storm conducting 90% of searches universally today. Due to Google’s large influence on consumer purchase behaviors, it is essential to create online visibility for your brand as a business owner. Once attention and awareness have been brought to your business, customers can be easily…
Growing an online presence today is just as important for local business owners as it is for national ones. In order to increase your online recognition, it is important to have an efficient SEO strategy because Google’s algorithm favors business profiles that are well optimized. The local Google service pack sits at the top of…
The sales funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. The goal of the sales funnel is to create returning customers so that the process can repeat itself for years to come. However the model for the customers journey has slightly changed over…
Find Prospects on Linked-ln (B2B Marketing) Business-to-business marketing (B2B) refers to marketing your products or services to other businesses, not direct to consumers. This marketing strategy allows businesses to lend their assistance to other businesses who can either resell their product or use their partnership for support. Wise business owners often use this practice to…
