Since 1948 there have been a total of eleven nationwide recessions, averaging out to one financial depression every six years. Although these economic downturns may be unavoidable, It’s important to continue marketing efforts through them. One major challenge local service businesses often face during a recession is acquiring new customers. This is because consumers are…
According to the IRS, 20-25% of Americans wait until the last two weeks before the deadline to prepare their tax returns. This equates to about 80 million people in the United States who procrastinate completing their taxes on time. This staggering statistic is often what leaves accounting firms in a state of chaos at the…
Since its debut in 1998, Google has taken the world by storm conducting 90% of searches universally today. Due to Google’s large influence on consumer purchase behaviors, it is essential to create online visibility for your brand as a business owner. Once attention and awareness have been brought to your business, customers can be easily…
Growing an online presence today is just as important for local business owners as it is for national ones. In order to increase your online recognition, it is important to have an efficient SEO strategy because Google’s algorithm favors business profiles that are well optimized. The local Google service pack sits at the top of…
The sales funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. The goal of the sales funnel is to create returning customers so that the process can repeat itself for years to come. However the model for the customers journey has slightly changed over…
Find Prospects on Linked-ln (B2B Marketing) Business-to-business marketing (B2B) refers to marketing your products or services to other businesses, not direct to consumers. This marketing strategy allows businesses to lend their assistance to other businesses who can either resell their product or use their partnership for support. Wise business owners often use this practice to…
Find local content prospects are searching for When small companies look to expand their client base they often face challenges derived from their lack of proper marketing. Finding a cost-efficient solution for your company can be difficult, but luckily there are ample tools available to help increase your online visibility! For small business owners, Google…
How much does text message marketing cost? Text messaging is the #1 preferred method of communication. This fact is one of the many reasons why SMS marketing has taken the business industry by storm. Companies across the world are implementing this new digital strategy to build brand awareness on a more personal level with customers…
Double Your Returning Customer Rate For a business to see a continual growth in profits, it is vital to establish a reliant customer base for their brand. Returning customer rate is a common figure used by businesses to differentiate the percentage of returning customers from new customers. Two easy ways for companies to double their…
Text messaging is statistically proven to be one of the most effective ways of communication among individuals. With a remarkable open rate of 98%, text messaging can be relied upon by businesses as a primary method of transmission. In industries where multiple parties are involved, such as restoration contracting, efficient communication is essential in order…
