How One Home Service Business Went from Stuck to $200,000 Per Month in 6 Months

One of our partner companies, a newer home service business, went from feeling stuck to achieving $200,000 in monthly revenue in just six months. In this blog post, I’ll walk you through the three marketing tactics we implemented on their website to increase their lead count by 30%, so you can replicate these strategies for your business.

The Challenge

This company had struggled for a long time with SEO agencies that focused solely on driving traffic to their website. While they were getting visitors, these agencies weren’t focused on converting traffic into leads. The business owner felt frustrated and defeated, unsure of where to turn next. Before working with us, their website averaged 1,369 visitors per month and converted only 2% of that traffic into leads.

The Solution

We implemented three key strategies to optimize their website’s conversion rate, ultimately increasing their leads by 30% in just six months.

1. Adding a Chat Widget

The first change was implementing a chat widget on their website. This single addition accounted for 20% of their lead growth.

A chat widget is an incredibly effective tool because it allows website visitors to communicate directly with your business via text. This feature not only answers potential customers’ questions about service areas or offerings but also leverages a communication channel with a 95% open rate.

For example, if someone visits your website at 10 PM and has a question, they can submit it through the chat. When you respond the next morning, there’s a 95% chance they’ll open your message and continue the conversation. This ensures you never miss out on leads, even outside of business hours.

2. Adding a Popup Promo

Next, we introduced a popup promo, which accounted for 51% of their lead growth. Many businesses use promotions during the sales process, but we recommend offering them directly on your website to capture leads earlier.

When a visitor lands on your site, the popup promo offers them an incentive, such as a discount or special deal, in exchange for their name, email, and phone number. This strategy, commonly used by eCommerce businesses, is underutilized by home service companies but can be incredibly effective.

Here are four promo ideas you can use:

• Lock in this year’s pricing: Encourage customers to act now to avoid future price increases.
• Dollar amount off: Offer $25 or $50 off a service.
• Percentage discount: Provide 10% off a service.
• Buy one, get one: Incentivize customers with a BOGO deal.

3. Adding a Quick Lead Form

Finally, we added a quick lead form below the fold on their website. This accounted for 21% of their new leads.

A quick lead form is a simple, easy-to-fill-out form that allows visitors to request an estimate or more information with minimal effort. By placing these forms across the website—on various pages—you make it easy for potential customers to reach out without navigating elsewhere. This subtle nudge can make a big difference in conversion rates.

The Results

Here’s what happened after implementing these three strategies:

• Conversion rate increased to 8%: This represents a 4x improvement.
• 30% more leads: Despite a slight drop in overall traffic (as we optimized for local, relevant visitors), the website’s leads grew significantly.
• Record-breaking revenue: This lead growth resulted in the best monthly revenue in the company’s history.

Here’s what the business owner had to say:

“I struggled for a long time dealing with SEO companies that didn’t understand my business. Prior to partnering with Phlash Consulting, I felt stuck. But with Phlash, I gained a true partner who cares about my business’s success. Their team is professional, attentive, and hardworking, and they’ve become an extension of my team. They’ve delivered tremendous value at a fraction of the cost of hiring a full-time marketing manager.”

Want Results Like This?

If you’re feeling stuck working with a marketing company that focuses only on traffic and not conversions, we’re here to help. At Phlash Consulting, we specialize in turning website visitors into leads and revenue.

We offer free marketing audits to evaluate the call-to-actions on your website and provide actionable recommendations. Visit PhlashConsulting.com to schedule your audit today. Worst case, you’ll walk away with fresh ideas. Best case, we’ll help you break through and achieve your business goals.