5 Questions To Ask When Hiring A Local Marketer
Marketing your local business can be a daunting task, especially if you don’t know what to look for when evaluating marketing companies. A local marketer or marketing company should be able to demonstrate their expertise by answering several questions throughout your evaluation. But how do you know if you’re hiring the right company for the job? Here are five essential questions to ask before making a hiring decision.
1. Do you have any Google reviews?
Online reviews make up 17% of your Google ranking and are critical for any local business, and this applies to your potential marketer as well. A local marketing company should know and stress the importance of getting reviews because they understand the importance, they too should have Google reviews. If they don’t have any reviews, that is a big red flag.
This will also give you real customer feedback. A reputable marketer should have a track record of success and positive feedback from clients. You can also ask for a referral or two to help with your overall evaluation process.
2. Have you ever worked in a local service business?
Experience matters when it comes to marketing a local service business. If your marketer has previous experience in a related field, they may be better equipped to understand your needs and tailor their strategies accordingly. Ask about their experience working with businesses similar to yours and the results they’ve achieved.
We know small business is not impressions and website visitors. Small business is the ebb and flow of cash flow, slow schedules, and making payroll. Working with a local marketer that has experience in small business helps them see firsthand what goes into running a local business.
3. Where do you rank in your local market?
A local marketer should be able to walk the talk, so to speak. Ask where they rank in their own local market and what strategies they’ve used to achieve that position. You can even do a simple Google search for their service in their area and see if they show up. This will give you an idea of their expertise and whether they can deliver similar results for your business.
If I was going to hire a painter and their house was not painted properly, I may think again. If you are hiring a local marketer with bad marketing for their own business, imagine how they will market someone else’s business.
4. How will you evaluate your performance?
Setting clear goals and measuring progress is critical to the success of any marketing campaign. Your local marketer should have a process for evaluating their performance and adjusting their strategies based on the results. Ask about their approach to tracking and reporting on the success of their campaigns, and how they will communicate this information to you.
Ideally we would like to see a custom monthly ROI (return on investment) report that shows real leads, jobs booked, and revenue generated.
5. What is an expected return on investment I should expect?
ROI is the ultimate measure of success in marketing. Ask your marketer about the expected return on investment (ROI) for their services. They should be able to provide a clear explanation of how they calculate ROI, as well as examples of successful campaigns they’ve run for other businesses. Keep in mind that ROI can vary based on the industry and specific business goals, so it’s important to have a realistic understanding of what you can expect.
The baseline ROI is:
3x spend – average
5x spend – good
10x spend – amazing
Frequently Asked Questions About Local Marketers
How much does it cost to hire a local marketer?
Ans: The average cost for complete outsourced marketing is $1500-$4500 per month. You can see the complete breakdown here.
How can a local marketer improve my business’s ranking in the local market?
Ans: A local marketer can improve your business’s ranking in the local market by using targeted strategies to increase visibility, attract new customers, and build brand awareness.
What is the expected timeframe for seeing results from a marketing campaign?
Ans: The timeframe for seeing results from a marketing campaign can vary based on the industry and specific business goals, but 3-6 months is a common answer.. Your marketer should provide a clear timeline for their strategies and set expectations accordingly.
Professional Local Marketers For Your Business
If you are looking to hire a local marketer that checks all the boxes above and believes in transparency and performance, schedule a 30-minute strategy call with one of our consultants to discuss your business goals.