5 Free Ways To Market Your Local Business That Actually Work
In today’s competitive business landscape, marketing plays a crucial role in the success and growth of any company. While many businesses allocate significant budgets for marketing, not all can afford to do so, especially startups and small businesses. However, marketing doesn’t always have to be expensive. There are effective ways to promote your business without breaking the bank. In this article, we’ll explore five free and proven strategies that can help you market your business successfully.
1. Leveraging Network Groups like BNI
Business Networking International (BNI) is a highly effective network group that helps entrepreneurs and professionals connect and generate referrals. Being part of or even visiting local BNI chapters provides you with the opportunity to meet like-minded individuals and exchange business leads. The key to successful networking is building genuine relationships, as people are more likely to refer your business if they trust and know you personally. Attend regular BNI meetings, actively participate, and give referrals to others, which will, in turn, increase your chances of receiving referrals for your business.
We are members of a BNI, which is a paid program, however, even just visiting several chapters can yield referrals and relationships without signing up to be a member. If it makes sense for your business, then you can join a chapter.
2. Creating a Google Business Profile and Getting Reviews
A recent study showed 89% of people read reviews before making a buying decision for services. A Google Business Profile is an excellent free tool to improve your business’s visibility and credibility. It allows you to showcase essential information like your address, phone number, operating hours, and customer reviews. Encourage satisfied customers to leave positive reviews on your profile, as these reviews can influence potential customers’ decision-making process and account for 17% of your local rankings. Positive feedback can significantly boost your business’s reputation and attract new clients.
3. Building Referral Partner Relationships
Collaborating with other businesses that share a similar target audience can be highly beneficial for both parties. Identify businesses that complement your products or services without being direct competitors. Establish a referral partner relationship where you recommend each other’s businesses to your respective clients. For instance, if you run a carpet cleaning company, you could partner with a realtor to refer you business for cleaning jobs. This cross-promotion can lead to increased brand exposure and a broader customer base.
4. Posting on Nextdoor Instead of Facebook Groups
While Facebook Groups can be a valuable marketing tool, it can be difficult to become a member if you do not live there, Nextdoor is an underrated platform that can yield significant benefits, especially for local businesses. Nextdoor is a neighborhood-based social media platform that allows residents to connect with one another. By participating in relevant conversations and providing helpful insights, you can position yourself as an expert in your industry within your local community for free. This approach fosters trust, and when someone requires a product or service you offer, they are more likely to choose your business due to the established credibility.
5. Creating Repeat Business Opportunities
Focusing on repeat business is often overlooked in favor of acquiring new customers. However, your existing customers are already familiar with your products or services, making them more likely to purchase from you again. To encourage repeat business, prioritize customer satisfaction, provide exceptional service, and make a repeat offer to engage customers. Implement loyalty programs, discounts, or exclusive offers for returning customers. By nurturing relationships with your existing clients, you can create loyal brand advocates who will not only return but also refer others to your business.
Local Marketing Experts
If you are stuck and not sure what to do to grow your business, at Phlash Consulting we partner with local services businesses to help them increase sales and keep their schedules full. Schedule a free discussion about your business where we will complete an audit of your current marketing and provide free valuable action items to help you grow.
Marketing your business effectively is vital for its growth and success. Fortunately, you don’t need to spend a fortune to implement successful marketing strategies. By leveraging network groups like BNI, creating a Google Business Profile and getting reviews, building referral partner relationships, posting on Nextdoor, and focusing on repeat business opportunities, you can effectively promote your business without breaking the bank. Remember to be consistent in your efforts and adapt your strategies based on the feedback and results you receive.
FAQs
Is BNI suitable for all types of businesses?
BNI is beneficial for various businesses, but its impact may vary depending on the industry and location. It’s worth attending a few meetings to assess its relevance to your business.
How do I encourage customers to leave reviews on my Google Business Profile?
You can create a QR code for referrals, send a text message, or email a link for review over.
Can I have multiple referral partners for my business?
Yes, you can collaborate with multiple businesses as long as they complement your offerings and serve a similar target audience.
Is Nextdoor limited to certain regions?
Yes, Nextdoor operates on a neighborhood-based model, which means it’s available in specific regions or communities. Check if it covers your area and start engaging with your local community.
How often should I offer repeat business incentives?
Offering repeat business incentives periodically can be effective. However, the frequency may vary based on your industry and the products or services you provide. Monitor customer responses and adjust accordingly.