3 Ways to Generate More Leads From Your Website
Are you looking to increase the number of leads generated by your website? If so, you’re in the right place. In this article, we’ll explore three proven strategies that can help you generate more leads from your website.
1. Add more ways for people to become a lead
One of the simplest ways to generate more leads from your website is to provide more opportunities for visitors to become leads. The goal conversion rate of website visitors to lead is 10%. Focus on converting your traffic at 10% with several call to actions listed below:
Website Text Message Chat
Adding a chat feature that converts to text messages to your website can significantly increase the number of leads you generate. Chat enables you to provide real-time assistance to visitors who have questions or need help. By being available to chat, you can answer their questions, address their concerns, and provide them with the information they need to become a lead.
Estimate calculator
An estimate calculator is an excellent way to generate leads in industries where cost is a major factor. By allowing visitors to enter information about their project, the calculator can provide an estimate of the cost of the project. If the estimate is within the visitor’s budget, they are more likely to become a lead. Here is an example:
Pricing/product download guide
A pricing or product download guide is another effective way to generate leads. By offering a free guide that provides valuable information about your products or services, you can encourage visitors to become leads. The guide can include pricing information, product features, and other useful details that visitors may find helpful.
Online scheduling
Online scheduling is a convenient way for visitors to schedule an appointment with you. By making it easy for visitors to book an appointment, you can increase the number of leads you generate. Online scheduling also makes it easier for you to manage your schedule and ensure that you don’t miss any appointments.
Estimate request
An estimate request form is another effective way to generate leads. By allowing visitors to request an estimate for your products or services, you can provide them with the information they need to make a purchasing decision. The form should be easy to fill out and should ask for the information you need to provide an accurate estimate.
Service Request
A service request form is similar to an estimate request form, but it’s designed for visitors who need a specific service. By providing a simple form that allows visitors to request a service, you can generate more leads and provide better customer service.
2. Increase website traffic through ads
Once you have dialed in your call to action above, you can focus on increasing website traffic. Another way to generate more leads from your website is to increase your website traffic through ads. Here are some effective methods for doing so:
Run ads on Google search to send traffic to your website
Google search ads are a powerful way to send targeted traffic to your website. By creating ads that appear in Google search results, you can reach people who are actively searching for the products or services you offer in a specific area. The key to success with Google search ads is to create ads that are highly relevant to the search terms people are using.
Run ads on Yelp
Yelp is a popular review site that can help you generate more leads. By running ads on Yelp, you can reach people who are actively searching for businesses like yours. Yelp ads can target people who are looking for businesses like yours in their area, which can help generate website traffic that results in leads.
Run Ads on Facebook
Running ads on Facebook is another way to send more people to your website. Facebook ads can target people based on their interests, demographics, location, and behaviors, which can help you reach your ideal audience and generate more leads.
3. Increase Website Traffic Through SEO
The third way to generate more leads from your website is to increase website traffic through SEO. By optimizing your website for search engines, you can increase your website’s visibility in search results, which can lead to more traffic and more leads. By optimizing your website for search engines, you can improve your visibility on search engine results pages (SERPs) and drive more organic traffic to your site. Here are some tips for optimizing your website for SEO:
Optimize your Google Business Profile
Make sure your Google Business Profile is complete and up-to-date. This includes adding your business address, phone number, website URL, and hours of operation. You should also encourage customers to leave reviews on your profile, as this can improve your visibility in local search results.
Optimize your website for local search
Local SEO is important for businesses that serve a specific geographic area. To optimize your website for local search, you should include your business name, address, and phone number (NAP) on every page of your site. You should also create location-specific pages and include local keywords in your content.
Create relevant content
Creating high-quality, relevant content is one of the best ways to improve your website’s visibility on search engines. Make sure your content is informative and engaging, and include relevant keywords and phrases throughout your site. You can also create a blog and publish regular articles on topics related to your industry.
Digital Marketing Company That Generates Leads
As you can see it takes a holistic and creative strategy for each business to maximize website traffic and generate leads. Set up a free strategy meeting with us to discuss your business and come up with a game plan to grow your business.