10 Unique Marketing Ideas For Carpet Cleaning Companies

Marketing a carpet cleaning company can be challenging because everyone is doing all the same stuff. In this article, we share 10 unique marketing strategies you may have not tried before.

1. Referral Partnerships with Flooring Contractors

Reach out to flooring contractors in your area and establish referral partnerships. Offer them incentives for referring their clients to your carpet cleaning business. New carpets need to be cleaned within the first year to maintain their manufacturer warranty, so this is an easy referral opportunity for local flooring contractors to get paid for their referrals to you.

2. Collaboration with House Cleaning Companies

Partner with house cleaning companies to cross-promote each other’s services. Offer discounts or special packages when customers book both house cleaning and carpet cleaning services together.

3. Realtor Discounts

Target realtors in your area and offer exclusive discounts on carpet cleaning services for their clients. Realtors often need to prepare homes for sale, and clean carpets can enhance the appeal of a property. This is a great way to get featured in their newsletters, and also leverage their new customers into your repeat customers.

4. Promotional Offer

Offer a limited-time promotion, such as $35 off carpet cleaning services, to attract returning customers and encourage them to use your service again. You can also offer free spot treatment with a whole home carpet cleaning as an easy way to upgrade customers and get around minimums.

5. Google Local Service Ads

Utilize Google Local Service Ads to reach local customers actively searching for carpet cleaning services. Allocate a budget for these ads and set a cost-per-lead limit (around $20-$30) to maximize your advertising spend. If you have a good amount of reviews, this is a home run for getting new leads at an inexpensive rate.

6. Email Marketing to Past Prospects and Customers

Maintain an email list of past prospects and customers, and regularly send them targeted email and text campaigns. Offer exclusive discounts, share carpet cleaning tips, or provide educational content to stay top-of-mind and encourage repeat business. You can also cross-sell other services like tile and grout cleaning or rug cleaning services.

7. Referral Raffle

Create a referral program where existing customers can refer friends and family to your carpet cleaning service. Offer an incentive, such as a raffle entry for a valuable prize, for each successful referral. This encourages word-of-mouth marketing and rewards loyal customers. A good example of this is to do a drawing each month for a $100 Amazon gift card, then incentivize all your customers to post their experience on Facebook, in their neighborhood group, and tell their friends/family to be entered into the drawing. All they have to do is use your last name when booking their cleaning and they are entered.

8. Discount for Repeat Customers

Implement a loyalty program that rewards repeat customers. Offer a discount on their next carpet cleaning service or provide additional services at no extra charge as a token of appreciation.

9. Online Reviews and Testimonials

Encourage satisfied customers to leave online reviews and testimonials on platforms like Google Business Profile, Yelp, and social media. Positive reviews build trust and attract new customers to your carpet cleaning business. 17% of your ranking on Google is reviews, so be sure to have a plan to get Google reviews after every job.

10. Social Media Advertising (Target Pet Stores)

Utilize social media platforms like Facebook and Instagram to target local audiences with carpet cleaning ads. Use compelling visuals, customer testimonials, and before/after photos to showcase the effectiveness of your services. You can run ads on these platforms that are very targeted. For example, you can target everyone that goes into your local pet store based on the address, then you can run a dog discount to them.

Expert Carpet Cleaning Marketing Team

If you are tired of trying to do marketing while also running your business, consider hiring a team of local marketing experts to work in your business at a fraction of the cost of hiring a marketing director. Schedule a free strategy call with us here and discuss best practices other similar companies are using to grow their business.