We Stopped Google Ads and TRIPLED Revenue in 12 Months

Twelve months. That’s all it took for one of our partner companies to go from $81,000 to $240,000 in monthly revenue. And the most surprising part? They achieved this without spending another dollar on Google Ads.

Here’s exactly how we did it.

The Challenge

This home service company was stuck. Revenue had plateaued at around $80,000/month despite paying $2,500/month for cookie cutter SEO. Their agency’s solution? “Spend more on ads.”

Step 1: Diagnose the Funnel

We started by mapping out their entire customer journey. It was clear they had traffic but lacked a strategy to convert it. Calls to action were weak. Lead nurturing was non existent. Despite 11,000 Instagram followers, there was no pipeline to turn followers into leads.

Step 2: Boost Local Visibility

We installed a keyword tracker with 500 keywords. Initially, 200 were ranking in positions 1-5. Not bad, but not optimized.

What we changed:

• Audited the site for alignment with target service areas
• Created city-specific service area pages
• Optimized on-page SEO for local intent

Results:

• 37% increase in top-ranking keywords (274 total)
• 3X increase in organic search traffic (1,335 → 3,716)

Step 3: Optimize the Google Business Profile

We rebuilt their Google Business Profile:

• Ensured accurate categories
• Built out services and products
• Added images, responded to reviews

Results:

• 118% more local search appearances
• 227% increase in website clicks
• 433% increase in calls

Step 4: Stop Wasting on Ads

They were getting a 2-3X return on ad spend. Not good enough.
So we reallocated that $2,000-$3,000/month into social media content and hired a videographer.
The results?

• 10X increase in website traffic from organic social media

Traditional agencies won’t tell you to cut services that don’t work. We will.

Step 5: Fix the Conversion Tools

Traffic is pointless without conversions. We installed:

• A pop-up widget with an instant offer
• A chat widget for quick questions
• A “7-second” quote form just below the fold

And we synced every lead capture directly into their CRM.

Results:

• 60% increase in leads (326 → 520)

Step 6: Scale the Sales Infrastructure

With more leads, they needed more support. The owner hired a dedicated CSR and a full-time salesperson. That freed him up to lead instead of firefighting.

Results:

• 30% more estimates (230 → 295)
• 42% more closed deals (101 → 142)

Step 7: Retarget the Gold Mine

They’d never sent a single newsletter. We created a monthly content calendar and started retargeting.

The first email? A prospect from a year ago came back and booked a $20,000 project.

Email marketing to past prospects and customers.

SEO that converts, not just ranks

Content that builds trust, not just impressions. Sales systems that scale, not stall. This is how you build a marketing engine that grows a business.

And yes, sometimes it starts by turning off your Google Ads.

If you’re a home service business doing over $1M/year and want to see if these strategies can work for you, schedule a free marketing audit at flashconsulting.com.

Worst case? You walk away with a blueprint. Best case? You triple your revenue too.