Get More Customers: The Top Lead Channels for Local Service Businesses

As a local service business owner, you’re always on the lookout for new ways to generate leads and bring in new customers. With so many different marketing channels available today, it can be challenging to know which ones are worth investing your time and money into. In this article, we’ll take a closer look at some of the top lead channels our local service business clients have had success with.

These lead channels are good for electricians, carpet cleaning companies, HVAC contractors, restoration companies, plumbers, law firms, and other service businesses.

Google Local Service Ads

Google Local Service Ads are a relatively new advertising platform from Google that is designed specifically for local service businesses. With this platform, you can create ads that appear at the top of Google’s search results “Google Guaranteed” when people search for services like yours in your local area. These ads are highly targeted and can be a great way to generate high-quality leads for your business.

How Google Local Service Ads work

To get started with Google Local Service Ads, you’ll need to create a business profile and sign up for the platform. You can sign up here: https://ads.google.com/local-services-ads Once you’ve done that, you can create ads that target specific services and geographic locations. When people in your area search for services like yours, your ads will appear at the top of the search results.

Benefits of Google Local Service Ads

One of the biggest benefits of Google Local Service Ads is that they’re pay per lead, you only pay when someone clicks to call you or fills out a request. This means that you’ll only pay for leads from people who are interested in your services and are located in your local area. Additionally, Google Local Service Ads are designed to be easy to use, even if you’re not an experienced advertiser.

Real Results Using Google Local Service Ads

$500 budget

18 leads ($27/Lead)

6 Jobs Booked (33% conversion)

Yelp Ads

Yelp is a popular online directory that allows users to search for and review local businesses. In addition to its directory, Yelp also offers advertising options for local service businesses.

How Yelp Ads work

With Yelp Ads, you can create targeted ads that appear when people search for services like yours on Yelp. You can target specific geographic areas and demographics to ensure that your ads are seen by the right people.

The other benefit of yelp is that it is typically one of the top websites in “near me searches”. This means people searching on Google may end up on Yelp to find out the “10 best carpet cleaning companies in (city)”.

Benefits of Yelp Ads

One of the biggest benefits of Yelp Ads is that they’re highly targeted. Additionally, Yelp is a trusted source of information for many people, so having a presence on the platform can help build trust in your business.

Real Results Using Yelp Ads

$1600 Budget

25 Calls

39 Website Visits (don’t consider a lead)

41 Messages

66 Leads ($24/Lead)

12 Jobs Booked (18% conversion rate)

Google Search Ads to Website

Google Search is the default place for “near me” and transaction searches which makes it a great place to generate leads for your local service business. With this lead channel, you can create search ads that appear when people search for services like yours on Google.

How Google Search works

To get started with Google Search, you’ll need to create an audience and ad group that target specific keywords and geographic locations. When people in your area search for services like yours, your ads will appear at the top of the search results.

The two important parts of running these ads are:

Have a way to track performance
Have the proper call to actions on your website to convert traffic into leads

Benefits of Google Search to Website/Landing Page

One of the biggest benefits of Google SearchAds is that it’s highly targeted. Additionally, you can create highly customized landing pages that are designed to convert visitors into leads.

Real Results Using Google Search Ads

$2300

60 Leads ($38/ lead)

18 jobs booked (30% conversion)

Facebook Ads

Facebook is one of the most popular social media platforms in the world, with billions of active users. As a local service business owner, Facebook can be an excellent lead channel for reaching new customers and retargeting previous ones.

How Facebook Ads Work

With Facebook, you can create targeted ads that appear in users’ news feeds based on their interests, demographics, and behavior. You can also retarget previous website visitors or customers with ads that encourage them to come back to your business.

Benefits of Facebook (Retargeting & New)

One of the biggest benefits of using Facebook for lead generation is that it’s highly targeted. You can target specific demographics, locations, and interests to ensure that your ads are seen by the right people. Additionally, Facebook’s retargeting capabilities can help you bring back previous customers or website visitors who may have forgotten about your business.

Real Results Using Facebook Ads

$200

13 Leads ($15/ lead)

1 jobs booked (8% conversion)

Returning Customers

Finally, don’t overlook the importance of returning customers when it comes to generating leads for your local service business. Encouraging customers to come back for repeat business can be a great way to build a loyal customer base and generate a steady stream of revenue.

Here are several ways you can keep in touch with past customers:

Monthly Email Newsletter
Promo Emails
Postcards
Text message checkins
Text message promos
Call and say “hi”

How to Encourage Repeat Business

To encourage repeat business, consider offering discounts or promotions to customers who book multiple services or refer new customers to your business. Additionally, make sure that you provide high-quality service and follow up with customers after their service to ensure that they’re satisfied.

Real Results Using Retargeting Strategies