In today’s digital age, businesses are faced with the challenge of different marketing strategies for paid and organic marketing efforts to attract and retain customers. While both methods have their own advantages and disadvantages, the ultimate goal is to achieve the highest return on investment (ROI). In this article, we will discuss the key differences…
Artificial intelligence (AI) is changing the way companies do business and interact with their customers. AI is also streamlining tedious marketing tasks to help businesses and marketers create relevant content and connect with customers more effectively. Artificial intelligence can help communicate with customers, segment customers into data sets, and even create content used for social…
It’s easy to throw money at marketing and not see any results. Sometimes it’s best to just watch where your money is going and make sure that it has the best chance at success. There are many ways that you can measure the effectiveness of your marketing strategy, but here’s our favorite: Return on Investment…
Any good business will ask this question when “spending money to make money”, but the answer is not so simple. It depends on your marketing strategy and the type of investment you’re looking at. There are three things to consider when trying to calculate your marketing ROI (return on investment): What is a good marketing…
For years, email marketing has been the go-to method for communicating with customers. But now, new technology is taking over: text message marketing (sms marketing). Although both methods offer their own unique benefits, it’s important to understand the pros and cons of each so you can make an informed decision about which one best fits…
Text message marketing is a digital marketing strategy that helps build brand awareness on a more personal level. This ongoing process of communication allows businesses to relay news, promotions, and other relevant information to their customers via SMS. As this marketing strategy continues to modernize the business world, some companies are tentative to implement this…
How much does text message marketing cost? Text messaging is the #1 preferred method of communication. This fact is one of the many reasons why SMS marketing has taken the business industry by storm. Companies across the world are implementing this new digital strategy to build brand awareness on a more personal level with customers…
Double Your Returning Customer Rate For a business to see a continual growth in profits, it is vital to establish a reliant customer base for their brand. Returning customer rate is a common figure used by businesses to differentiate the percentage of returning customers from new customers. Two easy ways for companies to double their…
Moving companies often advertise to complementary businesses such as residential property management, real estate, pest control, and restoration companies. Automated messaging software, like PhlashLite, can segment contacts within a company’s database so that businesses in relevant industries can be grouped together. This procedure creates efficiency for movers when composing their mailing lists. But what message…
The size of the United States carpet cleaning industry has steadily grown for the past five years at an annual rate of 1.7%. Due to the few overhead expenses of this industry, carpet cleaners earn a profit of around 80%, making these businesses very cost-effective. As the carpet cleaning industry continues to flourish, there is…
