Email marketing is an effective marketing resource to reach your prospects and customers on a consistent basis to create new leads and repeat business for your company. In this article, we will discuss the cost of email marketing, the platforms to use, and the typical return on investments (ROI). Email Marketing Cost Factors Size of…
Artificial intelligence (AI) is changing the way companies do business and interact with their customers. AI is also streamlining tedious marketing tasks to help businesses and marketers create relevant content and connect with customers more effectively. Artificial intelligence can help communicate with customers, segment customers into data sets, and even create content used for social…
It’s easy to throw money at marketing and not see any results. Sometimes it’s best to just watch where your money is going and make sure that it has the best chance at success. There are many ways that you can measure the effectiveness of your marketing strategy, but here’s our favorite: Return on Investment…
Leads can come in from all over the place, calls, webforms, texts, emails, it can be hard to manage all the leads coming at you. More importantly, documenting and following up with every lead. This can make it very hard to convert all those leads into jobs. You may call a lead, but they don’t…
Any good business will ask this question when “spending money to make money”, but the answer is not so simple. It depends on your marketing strategy and the type of investment you’re looking at. There are three things to consider when trying to calculate your marketing ROI (return on investment): What is a good marketing…
How to calculate your marketing budget & where to spend for the best return When it comes to marketing, the right amount of money can make all the difference. This is especially true if you’re new to marketing or haven’t put much thought into how much you should be spending on your advertising efforts. The…
For years, email marketing has been the go-to method for communicating with customers. But now, new technology is taking over: text message marketing (sms marketing). Although both methods offer their own unique benefits, it’s important to understand the pros and cons of each so you can make an informed decision about which one best fits…
Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
A good marketing ROI for digital marketing is 5-10x what you spend on marketing. If you spend $1,000, you should look to make $5,000-$10,000. Making your marketing spend a percentage of revenue is a good way to analyze if something is working. For example, at a 10x return rate, marketing spend is 10% of the…
The sales funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. The goal of the sales funnel is to create returning customers so that the process can repeat itself for years to come. However the model for the customers journey has slightly changed over…
