In October our owner, Phil Risher, was on the Jobber podcast discussing marketing for local service businesses and one of the episodes he was on was a panel with the host of the Green Industry Podcast, Paul. After the recording, Paul had Phil on the Green Industry Podcast to discuss marketing for local service businesses,…
If you have gone down the rabbit hole of search engine optimization (SEO) and are considering buying backlinks or wonder if backlinks will actually help you grow your business, in this blog post we will discuss if backlinks really matter for local marketing. What are Backlinks? Before we dive deeper into how important backlinks are…
Online reviews have revolutionized the way customers make purchasing decisions. 89% of consumers say they read Google reviews when looking for a local service business. Positive reviews can bolster a brand’s credibility, trustworthiness, and overall appeal. By tapping into the potential of employee-generated reviews, businesses can amplify their online reputation while fostering a culture of…
Content marketing has become an essential strategy for businesses to connect with their target audience and establish a strong online presence. For local businesses, in particular, content marketing offers a unique opportunity to rank for local keywords on Google, while also engaging with the local community and building lasting relationships. In this article, we’ll explore…
B2B and B2C marketing serve as two distinct avenues for businesses to connect with their respective audiences and drive revenue. While the ultimate goal of increasing sales is shared, the methods and strategies employed vary greatly due to the inherent differences in the nature of their customers. Can you be both B2C and B2B focused?…
As a business owner, promoting your services and products effectively is crucial for success in today’s digital landscape. Yelp Ads and Google Local Service Ads are two popular advertising options that can help your business gain visibility and attract potential customers. In this article, we’ll compare Yelp Ads and Google Local Service Ads, examining their…
Local marketing takes a specific focus on geographical targets and messaging to reach the intended local audience you serve. In today’s highly competitive business landscape, local businesses are constantly seeking effective ways to reach their target audience and stand out from the crowd. Local marketing strategies have emerged as a powerful tool to achieve these…
In today’s competitive business landscape, marketing plays a crucial role in the success and growth of any company. While many businesses allocate significant budgets for marketing, not all can afford to do so, especially startups and small businesses. However, marketing doesn’t always have to be expensive. There are effective ways to promote your business without…
In today’s digital age, a well-designed and optimized website can be a powerful tool for businesses to generate leads and drive growth. However, merely having a website is not enough. To make the most of your online presence, you need to increase website leads strategically. Two Ways To Increase Leads In this article, we will…
Marketing a carpet cleaning company can be challenging because everyone is doing all the same stuff. In this article, we share 10 unique marketing strategies you may have not tried before. 1. Referral Partnerships with Flooring Contractors Reach out to flooring contractors in your area and establish referral partnerships. Offer them incentives for referring their…
