If you are a business owner, you may already know that Yelp is a powerful tool for online marketing. Aside from nagging salespeople and “hiding reviews”, Yelp is actually a cornerstone for local marketing strategies. We are not saying you have to advertise with them, but even their free listing can help bring in leads….
Why Optimize Your Google Business Profile? Google Business Profile is a powerful tool that allows businesses to connect with potential customers in their local area. When someone searches for a business in Google, the Business Profile appears at the top of the search results. Optimizing your Business Profile can help you stand out from your…
As a business owner, you know the importance of local search engine optimization (SEO) for your online presence and offline success. Local SEO is the process of optimizing your website, Google Business Profile, and other digital assets to rank higher in the search engine results pages (SERPs) when someone searches for a local business or…
So you’re ready to sell your service business? You’ve done the hard work of building a sustainable business, and now it’s time to reap the rewards. But selling a service business isn’t as simple as just listing it on Craigslist. If you want to get top dollar for your company, you’ll need to prepare the…
We have all been there, your business is running great. You have lots of customers and are booking jobs left and right. Then, suddenly, things slow down. You start to wonder if this is just temporary or if something is wrong with your business model. Whatever the reason for the slow down, here are some…
It’s the most wonderful time of the year! You know what that means? You may be going into your slower season of January through March. Let’s discuss some excellent Holiday marketing ideas to fill your schedule through your slow season. Here are some of our favorite holiday marketing ideas: Create a holiday gift guide A…
How to calculate your marketing budget & where to spend for the best return When it comes to marketing, the right amount of money can make all the difference. This is especially true if you’re new to marketing or haven’t put much thought into how much you should be spending on your advertising efforts. The…
Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
Local digital marketing helps businesses reach location specific customers, grow their revenue, and create new jobs. Reaching local audiences through digital advertising channels has become one of the most important marketing components for local businesses. Implementing a local digital marketing strategy enables businesses to be far more successful in acquiring new customers compared to companies…
Since its debut in 1998, Google has taken the world by storm conducting 90% of searches universally today. Due to Google’s large influence on consumer purchase behaviors, it is essential to create online visibility for your brand as a business owner. Once attention and awareness have been brought to your business, customers can be easily…
