In October our owner, Phil Risher, was on the Jobber podcast discussing marketing for local service businesses and one of the episodes he was on was a panel with the host of the Green Industry Podcast, Paul. After the recording, Paul had Phil on the Green Industry Podcast to discuss marketing for local service businesses,…
Online reviews have revolutionized the way customers make purchasing decisions. 89% of consumers say they read Google reviews when looking for a local service business. Positive reviews can bolster a brand’s credibility, trustworthiness, and overall appeal. By tapping into the potential of employee-generated reviews, businesses can amplify their online reputation while fostering a culture of…
Content marketing has become an essential strategy for businesses to connect with their target audience and establish a strong online presence. For local businesses, in particular, content marketing offers a unique opportunity to rank for local keywords on Google, while also engaging with the local community and building lasting relationships. In this article, we’ll explore…
B2B and B2C marketing serve as two distinct avenues for businesses to connect with their respective audiences and drive revenue. While the ultimate goal of increasing sales is shared, the methods and strategies employed vary greatly due to the inherent differences in the nature of their customers. Can you be both B2C and B2B focused?…
In today’s competitive business landscape, doubling the growth of your business requires strategic planning and effective implementation. While there are various factors that contribute to business growth, there are four key areas that can significantly impact your business’s success and bottom line. By optimizing these aspects of your business, you can unlock new opportunities and…
Local marketing plays a crucial role in reaching your target audience and driving growth within your community. To maximize your efforts and achieve better results, it’s essential to embrace automation in your marketing workflows. In this article, we will explore effective ways to automate your local marketing initiatives, including the use of email templates, user-generated…
Why Optimize Your Google Business Profile? Google Business Profile is a powerful tool that allows businesses to connect with potential customers in their local area. When someone searches for a business in Google, the Business Profile appears at the top of the search results. Optimizing your Business Profile can help you stand out from your…
It’s inevitable: every business will get a negative review. How you respond to these reviews can make or break your reputation—and Google reviews are one of the most important tools for potential customers to gauge whether you’re worth their time and money. So it’s crucial for small business owners to know how best to deal…
How to calculate your marketing budget & where to spend for the best return When it comes to marketing, the right amount of money can make all the difference. This is especially true if you’re new to marketing or haven’t put much thought into how much you should be spending on your advertising efforts. The…
The restaurant industry relies on customer reviews more than any other type of business. Nearly 90% of all customers admit to researching a restaurant before dining there, which is why a strong online presence is of great significance. A marketing agency for restaurants will be able to focus on the most effective ways to attract…
