In today’s digital world, businesses are bombarded with a lot of marketing and advertising options. Two of the most popular marketing strategies are social media ads and email marketing campaigns, which is better? In this article, we will discuss pros and cons of both and help reach the goal outcome for your marketing efforts. What…
Referral programs are an excellent way to reward your customers and help them earn rewards themselves. By rewarding existing customers for their referrals, you can build word-of-mouth marketing campaigns that can help increase customer loyalty and retention. Plus, when your customers share their experiences with your company on social media or with their friends and…
Vouchers are a great way to drum up new business. They can help you reach new customers, give them an incentive to try your service or product, and also reengage old customers who may have taken their business elsewhere. A voucher allows you to offer something for free or at a reduced price and will…
Marketing your business can seem like a daunting task. There are so many things to consider and it’s easy to get overwhelmed by all of the different strategies available. In this article, we’ll give you some tips on how to create a marketing strategy and a simple strategy you can implement over the next 30…
The goal of any website is to generate leads. A lead is a potential customer who has expressed interest in your product or service. The more qualified leads you get from your site, the better chance you have at converting them into paying customers. But how many leads should you be getting from your website?…
Email marketing is an effective marketing resource to reach your prospects and customers on a consistent basis to create new leads and repeat business for your company. In this article, we will discuss the cost of email marketing, the platforms to use, and the typical return on investments (ROI). Email Marketing Cost Factors Size of…
Local marketing specifically targets prospects based on the city, county, state, or region of your business. Targeting local is a completely different marketing strategy than national campaigns, which is why discussing local marketing strategies that actually work is important. Here are some of our favorite strategies and how you can implement them in your local…
Double Your Returning Customer Rate For a business to see a continual growth in profits, it is vital to establish a reliant customer base for their brand. Returning customer rate is a common figure used by businesses to differentiate the percentage of returning customers from new customers. Two easy ways for companies to double their…
Automated marketing is an efficient use of technology to help increase a company’s leads while keeping current customers in the loop. Software systems like Phlashlite make the execution of automation within your business simple and easy. How To Automate Spring and Fall Carpet Cleaning Jobs How often should you market to carpet and rug cleaning…
The size of the United States carpet cleaning industry has steadily grown for the past five years at an annual rate of 1.7%. Due to the few overhead expenses of this industry, carpet cleaners earn a profit of around 80%, making these businesses very cost-effective. As the carpet cleaning industry continues to flourish, there is…
