How to Get More Google Reviews for Your Air Duct Cleaning Business: Proven Strategies

Are you trying to gather Google reviews for your business but feeling stuck? Whether you’re just starting or aiming to scale from a handful of reviews to hundreds or even thousands, you’re in the right place. In this guide, I’ll walk you through strategies we’ve implemented to help companies grow their reviews—from 0 to 70 reviews in a few months, and from 30 to 3,000 over time. By the end of this post, you’ll have several actionable ideas you can try immediately to boost your review count.

Why Google Reviews Matter

First and foremost, they help you rank higher in local search results. Google uses the number and quality of reviews as a ranking signal, so having more reviews (especially positive ones) helps your business stand out in your area. Reviews also act as social proof, showing potential customers that others trust your business, which is vital in the home services sector.

Step 1: Set Up Your Google Business Profile

If you haven’t already, the first thing you need to do is set up your Google Business Profile.
Here’s how to get started:

1. Search for Your Business: Go to Google and type in your business name. If you’ve already claimed your profile, you should see a dashboard that allows you to manage your business.
2. Access Review Options: Navigate to the “Ask for reviews” option. This feature provides a custom review link that you can copy and share with customers.
3. Make It Easy for Customers: When a customer clicks the review link, they’re directed to a page where they can rate your business with five stars and leave a detailed review. This simplifies the process, reducing the friction that often stops people from leaving reviews in the first place.

Step 2: Reach Out to Past Customers

One effective strategy is to start by asking people in your existing network to leave you reviews.
This could include:

• Past customers
• Friends and family
• Vendors or partners

Example: A lawn care company we worked with used this approach and went from 0 to 70 reviews in just 2–3 months. The owner sent the review link to past customers and contacts, asking them to leave a review, particularly mentioning the service they received.

Pro Tip: When someone mentions a specific service, such as “air duct cleaning” or “dryer vent cleaning,” it enhances the credibility of the review in Google’s eyes. Photos included in the review can also improve your ranking and make the review more trustworthy.

Step 3: Automate the Review Process

You can streamline the review-gathering process by using automation. While this won’t be as effective as personal outreach, it can help you collect reviews over time. Here’s how:

• Add the Review Link to Invoices: Include the custom Google review link in every invoice you send to a customer. This subtle prompt can lead to more reviews over time.
• Follow Up via Text and Email: Automate follow-up messages after a service is completed. Texts tend to perform better than emails, with about a 10–15% response rate, compared to only 2% for email.

While these methods may not yield as many reviews as a personal request, they can steadily grow your review count, especially when combined with other strategies.

Step 4: Incentivize Your Team to Collect Reviews

The best way to gather reviews consistently is to involve your technicians or employees in the process. Here’s a step-by-step breakdown:

1. Create Review Cards: Print cards with a QR code linked to your Google review page. You can generate this QR code using any QR code generator online.
2. Technician Involvement: Train your technicians to give these cards to customers at the end of a job. They should introduce themselves by name and encourage the customer to leave a review that mentions their name and the specific service they provided.
3. Incentivize Technicians: Offer rewards to technicians for every review that mentions them by name. This could be a cash bonus, a gift card, or another incentive. This not only motivates your team but also personalizes the review process for the customer.

Example: A duct cleaning company we worked with used this strategy and saw their reviews jump from 30 to over 3,000 by consistently engaging their team in the review-gathering process.

Step 5: Personalize the Customer Experience

Customers are more likely to leave a review if they feel a personal connection with your service.
Here’s a quick tip that can boost your review count:

• Make It Personal: When a technician arrives at a job site, they should introduce themselves by name and explain what they’ll be doing. At the end of the service, remind the customer of the technician’s name and ask if they’d be willing to leave a review, mentioning the technician by name.

Why This Works: Customers feel more connected to the service when they can associate a name with the experience. If they mention the technician’s name in the review, it adds a personal touch that makes them more likely to follow through.

Step 6: Handle Negative Reviews Professionally

While the goal is to get as many five-star reviews as possible, you may encounter negative reviews from time to time. When this happens:

• Respond Quickly: Address the issue promptly, thanking the reviewer for their feedback and offering to make things right.
• Stay Professional: Never argue or become defensive in your responses. Instead, use negative reviews as an opportunity to showcase your excellent customer service.

Get More Google Reviews for Your Air Duct Cleaning Business:

If you implement the strategies we’ve covered—personal outreach, automation, technician involvement, and personalized service—you’ll be well on your way to growing your Google reviews. These techniques have proven successful for many businesses, particularly in the home services industry like air duct cleaning.

Remember, the key to collecting more reviews is making the process as easy and seamless as possible for your customers!