How to get more Google reviews?

At the outset, it might not seem like a big deal. But even a single review can work wonders for your Google business listing. Why? Because Google continues to stand out as one of the leading search engines across the globe. Having said that, you might be wondering why are google reviews important for small businesses? And if they are important, how to make the most out of them? To help you out, we’ve come up with this comprehensive article listing why more Google reviews make sense for your business and how to get more Google reviews.

Why are Google reviews important?

Boosts visibility: One of the biggest benefits of Google reviews is it improves your overall visibility. Google has a timely monitoring system to record the businesses that come with maximum ratings. These businesses are naturally featured at the top of other listings that do not have as many reviews. This way, every time a customer searches for a business in your area, your listing pops up due to the highest number of reviews. This improves your overall visibility. As you can see on this diagram google reviews make up 17% of your overall ranking for local seo.

Improves customer relations: 67% of customers read companies Google reviews before using a business’s service or product. Prospective customers rely on digital reviews the same way as a recommendation from a loved one or acquaintance. Most customers believe they can trust the business more if they have more positive testimonials than a competitor.

When you respond to your reviews (regardless of whether they are positive or negative) it tells prospects that you are concerned about the issues that affect your end-users. Google too does a good job in identifying the reviewers who have been active throughout.

Getting more reviews on Google

At this stage, you’re probably left wondering about how exactly to get more reviews on Google. Luckily, we have just the right roadmap planned for you, and here’s everything you need to know about it:

Ask your customers to leave a review

While this may seem obvious, we have found that creating automation or building it into your job workflow ensures that every customer is given the opportunity to review your business. This way, you get to see whether your customers are happy or not. Once the customer leaves a review, engage with them with a follow-up answer and be extremely cordial even in the event of negative reviews. Work on customer concerns and you will soon end up with tons of positive ratings for the good service you are offering.

You can ask your customers to leave a review once you have completed their job, while sending the invoice, or via email/text. If you want to go the extra mile, call your recent customers and ask them for a review about their recent experience at your business.

Feature your Google Business listing link on your business card

This is another excellent way to draw your customers’ attention to Google reviews. Just log in to your business profile on Google and click the ‘’Get review’ option. Once you do that you will get a shareable link. Because the link is long, you want to shorten it with a URL shortener. Next, feature it on your business cards and hand it over to potential and existing customers.

You will find many local SEO and local marketing outlets willing to help with Google review optimization. So, if you still need help, you can always reach out to them.

Google Reviews Can Bring More Business

Google reviews are important for local SEO, customer perception, and will lead to more customers for your business. We have clients with over 2,000 google reviews that have a strong organic presence that generates hundreds of leads each month on autopilot just from google organic search.