Find Prospects on Linked-ln (B2B Marketing)

Business-to-business marketing (B2B)  refers to marketing your products or services to other businesses, not direct to consumers. This marketing strategy allows businesses to lend their assistance to other businesses who can either resell their product or use their partnership for support. Wise business owners often use this practice to expand their professional network. 

Our agency at Phlash is B2B service provider selling marketing consulting services to local service businesses mainly focused on business-to-consumer leads so that when individuals search for something online related to your area of service they will be directed to your website. 

However, in addition to increasing organic traffic, we can also assist your business by setting up and implementing an effective B2B marketing plan. By meeting new businesses within the realm of your industry you will gain exposure resulting in a higher amount of jobs and profits.

For example, if you are mold remediation company, a good referral for you would be plumbers, it would be a win win referral partnership.

Or if you are a carpet cleaning company a good referral would be a realtor. 

How to connect with business owners on Linkedin?

Being active and uploading content opens the opportunity to reach out to others and increase the size of your professional network. By consistently posting, sharing updates, engaging with others, and being active in LinkedIn groups you can remain top of mind. LinkedIn is a great opportunity to build relationships with your connections by sharing useful information or by congratulating them on some of their latest accomplishments. If you do not already have a LinkedIn profile, easily set up an account online. We recommend filling out most of the prompted questions in order to create a thorough and informative profile page.

How to create business-to-business relationships?

One popular way to market to other businesse is through LinkedIn. The first thing to determine when trying to create these B2B relationships is who exactly you are looking to meet. Whether you are in search of a specific company or a particular job title, LinkedIn can help you narrow your prospects to only relevant candidates. 

To conduct B2B through Linkdeln, complete the following steps and repeat as necessary: 

1. Searching the business name or job title you are hoping to build a relationship with. 
2. Click to narrow your results to “people” and “second connections”. It is important to go through second connections because connecting with people who you have mutual friends with almost always envokes a connection back. If looking for even more specific candidates you can also narrow your results by entering the location of the area you service. 
3. Connect with the results. 
4. Once connected, interact with their posts or reach out to them to build a personal connection. You can even ask your mutuals about how they know your 2nd connections to see if they would be a good fit. 

 The free version of LinkedIn grants users 100 connections per week which means you can build over 5,000 relationships in just one year! Once connected with these prospects, you can then connect with their second connections and keep repeating this process to grow your professional network.

What should I say when reaching out to other businesses? 

Sending video messages through a recording platform, such as Loom, to explain what you do is a great way to get the receiver’s attention. We have found that the best mindset to have when connecting with people business-to-business is to focus on giving and not recieving. Offering something advantageous for the other party like your services or constructive suggestions goes a long way in building relationships. Regardless of whether or not they accept your invitation, it gives them free information to grow their business and they will be grateful for your message. These videos can easily be sent via email to prospected individuals or companies on your radar. People often attach their contact information to their Linkedin profile so email addresses can also be found there.

The whole idea of business-to-business marketing is to start conversations that will eventually build relationships with others. These interactions may sound simple, but they are extremely effective. By being prominent in people’s feed and among other companies within your industry they will be more inclined to work with you. Business-to-business marketing allows companies to attract new customers, increase sales, and identify new opportunities. If you are interested in Phlash Consulting taking your company to the next level by customizing a B2B marketing plan to optimize your growth click here to schedule a meeting with us.