Find local content prospects are searching for

When small companies look to expand their client base they often face challenges derived from their lack of proper marketing. Finding a cost-efficient solution for your company can be difficult, but luckily there are ample tools available to help increase your online visibility! For small business owners, Google Analytics is a great way to build an honorable reputation that  drives growth. This Google-built software measures your website’s performance by gathering and visualizing data so you can easily comprehend the performance of your business. However, it is important to remember that along with growth comes growing pains, and not all content is going to always be effective. So, how can your company create content that people are actually searching for? We’ll tell you.  

How to know what content to create for your business?

We like to start with creating a list of the top 20-30 questions you get asked all the time.

“How much is this?”

“What is the process for that?”

“How long does this take?”

Even if the answer is it depends, use these questions as a start to create educational and “guide” type content to help educate your prospects and also answer questions people are searching online.

How to know where your content ranks?

We use free tools like google analytics and google search console which take a little more skill but are great for tracking progress. If you just want a quick overview, you can use our local search checker and also use a site like spyfu.com, or brightlocal to check keywords and progress. 

Unfortunately, it is not as simple as taking the services that your business offers and creating content from it. This is because that content will then be ranked on a global scale and will not target locations specific to your company’s audience. Instead, we have found that attracting customers within close proximity of your designated service areas produce the best results for content creation. By adopting this strategy, your company can turn local web surfers into leads.

What are keywords and why are they important for SEO?

SEO keywords can be in the form of single words or complex phrases and are used when someone searches for something related to your brand. When effectively optimized, keywords help connect your target audience with your business online. To steer your marketing and SEO efforts in the right direction, it is crucial to identify exactly where your target audience is located. This, for example, is a great reason why case studies can help increase traffic to your website. Creating a case study and repetitively using city names and keywords is a great way to increase local search engine optimization rankings, not to mention it also provides a recent satisfactory review. The publication of this study will contribute to more leads in your area due to the various high-ranking SEO keywords that will populate once organically searched. 

How can Google Analytics help small businesses grow?

Google Analytics allows you to see all the queries that people are searching for over a length of time. By identifying what topics and keywords bring the most traffic and conversions, businesses can quickly discover where to allocate their time and energy to. To gain more specific results, Google Analytics can even be filtered by date or location. With the simple use of this tool, small local businesses can continue to grow in size for years to come. 

By using google analytics you can determine factors such as: 

• The number of users visiting your site
• The amount of clicks received on certain content
• Which website pages and keywords bring traffic to your website 
• Where your keywords rank locally and globally
• Which of your website pages are the most and least popular among users

Optimization tools, like Google Analytics and Google Trends, can be used by businesses to help determine the correct and necessary action to take in order to improve their website’s traffic. Visibility is a vital component to the growth of a small business and once it is created through high ranking keywords, clicks, and customers will soon follow. 

At Phlash Consulting, we work with local service businesses to help them gain exposure online and acquire new customers through digital marketing. To learn more and increase your company’s visibility today, click here to schedule a meeting with us!