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September 16, 2024

Complete Pricing Guide for Digital Marketing for Home Service Businesses

Phlash Consulting
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As a home service expert and digital marketing leader, we’ve put together this comprehensive guide to help you understand the costs and expected results of digital marketing services specifically designed for home service businesses. The focus is on growing your business online, driving leads, and maximizing your return on investment (ROI).

1. How Much Does Local Search Engine Optimization Cost (Local SEO)

Cost: $700–$2,250 per month

Cost Factors: Visibility into reporting would drive the cost up, as well as deliverables. For example, some companies may just manage listings monthly, but not respond to reviews, add pictures, or create website content.


ROI Expectation: 3–6 months for significant ranking improvements, generating an increase in inbound leads through Google Business Profile (GBP) and organic search.

What’s Included:

  • Listing Management: Ensure Name, Address, Phone Number (NAP) consistency across all platforms (Google, Yelp, etc.).
  • Service Area Pages: Building custom locally targeted website pages that rank for target areas around your business.
  • Engagement: Regular interactions like responding to reviews, posting new content, and updating images.
  • Reporting & Analytics: Monthly reporting on search impressions, clicks, and call conversions.

Results Example:

  • A business showing up in 300 more searches in a month can expect 16-30 new calls.
  • If 50% of those calls convert to appointments and each sale averages $500, a business could earn $2,000–$7,500 per month with effective SEO.
  • Results can take 3-6 months for rankings improvement and 6-12 months for revenue production.

2. How Much Does Social Media Posting & Content Creation Cost For Home Service Businesses

Cost: $450–$3,250 per month

Cost Factors: Having access to good content is the hardest part with outsourced social media. Someone coming on site to record video would drive the cost up, as well as video content vs. written content. Video content costs more to produce and create.


ROI Expectation: Social media typically drives brand awareness, but leads can be generated through consistent posting and promotion. Expect ROI within 3–6 months.

What’s Included:

  • Content Creation: Graphics, posts, and videos tailored to your service offerings and target audience.
  • Social Posting: Cross-posting on Facebook, Instagram, LinkedIn, and other platforms, typically 2–5 times per week.
  • Analytics & Adjustments: Monitoring engagement, clicks, and follower growth, making data-driven adjustments.

Results Example:
A post or promotion reaching 10,000 local people with a 1–2% engagement rate can generate 5–20 inquiries, which could lead to 1–5 new customers per month.

3. How Much Does Email Marketing Cost For Home Service Businesses

Cost: $250–$1500+ per month

Cost Factors: Database size and frequency of emails can drive the cost up or down. For example if you have 10,000 people, it would cost more than 500 people to send an email to.


ROI Expectation: Email marketing is highly effective for repeat customers and seasonal promotions. Expect a 5–10x ROI, particularly for service-based promotions.

What’s Included:

  • List Management & Segmentation: Organizing contacts based on service type, location, or behavior.
  • Campaign Setup: Professionally designed email templates with compelling CTAs (call-to-actions).
  • Analytics: Open rates (15-20%), click-through rates (2-6%).

Results Example:
An email blast to 1,000 contacts with a 20% open rate and a 5% click-through rate could generate 10–15 new leads. If the average job value is $300, that’s $3,000–$4,500 in revenue from one email campaign.

4. How Much Does Text Marketing & Automation Cost For Home Service Businesses

Cost: $300–$1,500 per month

Cost Factors: Database size drives the cost up, as well as custom automation management through Zapier or your CRM. Another factor is self-managed platforms vs outsourced management. For example, a new text and automation platform may fall on the business owner or office manager to try and implement, build automation, and manage, and it would cost more to have a company manage it.


ROI Expectation: Higher engagement than email, typically immediate conversions within 1–3 days of sending a text blast.

What’s Included:

  • Automated Text Blasts: Targeted SMS campaigns promoting services, deals, or reminders.
  • Automation Setup: Triggers for follow-up texts based on customer behavior.
  • Reporting: Track open and click-through rates, conversion rates.

Results Example:
A business sending out 500 texts with a 98% open rate and a 5% booking rate could generate 25 new jobs. If each job is worth $300, that’s $7,500 in revenue per campaign.

5. How Much Does a New Website, Hosting, and Management Cost For Home Service Businesses

Cost: $750–$10,000+ for website creation, $10–$100 per month for hosting, and $50–$250 per hour for updates.

Cost Factors: A templated website with AI written content would be much less expensive than a custom built vision board style website with hand written local SEO optimized content. Also, website size can drive the cost up per page.


ROI Expectation: A well-designed website can convert 3–6% of visitors into leads. A good website pays for itself in 6–12 months through lead generation.

What’s Included:

  • Website Design: Theme-based websites (lower cost) or custom-coded (higher cost) sites based on your brand.
  • Hosting & Security: Managed hosting with regular backups, security, and maintenance.
  • Quarterly Updates: Ongoing content updates and optimization.

Results Example:
A website with 1,000 monthly visitors that converts at 3-6% could generate 30–60 leads. With a 50% close rate and an average job value of $500, that’s $7,500–$15,000 in monthly revenue.

6. How Much Does Pay-Per-Click (PPC) Advertising Cost For Home Service Businesses

Cost: 10–20% of the ad budget as management fees, or a flat fee of $250–$750 per month

Cost Factors: Budget size the main cost factor, if you are spending $20k per month, you don’t want someone barely looking at it monthly. Also, the type of ads you are running can increase the cost (Google Local Service Ads, Google Search Ads, Facebook Ads, Instagram Ads, Yelp Ads)


ROI Expectation: ROI for PPC is immediate, with typical returns of 3–5x your ad spend. Businesses can expect qualified leads almost immediately.

What’s Included:

  • Campaign Setup & Management: Keyword research, ad creation, and bidding strategies.
  • Conversion Tracking: Track calls, form fills, and online bookings.
  • Optimization: Regular updates to ensure campaigns are profitable.

Results Example:
If you invest $1,000 in Google Ads with a 4x return, you could expect $4,000 in revenue. If your average job value is $500, you would generate 8 jobs from that campaign.

How Much Does Full Outsourced Digital Marketing Cost For Home Service Businesses

  • Small to Mid-Sized Business (Full Outsourced Digital Marketing): $2,250–$5,500 per month, depending on the services selected and the intensity of campaigns.
  • Results Timeline: Expect noticeable improvements in search visibility, website traffic, and leads within 3–6 months. Full ROI usually occurs within 6–12 months.

Outsourced Digital Marketing Consulting Company For The Trades

Outsourcing your digital marketing to a professional team like Phlash Consulting ensures you are consistently optimizing for growth while focusing on running your business. Whether it’s SEO, PPC, social media, or website design, investing in digital marketing is essential for scaling your home service business.