Online reviews have revolutionized the way customers make purchasing decisions. 89% of consumers say they read Google reviews when looking for a local service business. Positive reviews can bolster a brand’s credibility, trustworthiness, and overall appeal. By tapping into the potential of employee-generated reviews, businesses can amplify their online reputation while fostering a culture of…
B2B and B2C marketing serve as two distinct avenues for businesses to connect with their respective audiences and drive revenue. While the ultimate goal of increasing sales is shared, the methods and strategies employed vary greatly due to the inherent differences in the nature of their customers. Can you be both B2C and B2B focused?…
It’s inevitable: every business will get a negative review. How you respond to these reviews can make or break your reputation—and Google reviews are one of the most important tools for potential customers to gauge whether you’re worth their time and money. So it’s crucial for small business owners to know how best to deal…
Local digital marketing helps businesses reach location specific customers, grow their revenue, and create new jobs. Reaching local audiences through digital advertising channels has become one of the most important marketing components for local businesses. Implementing a local digital marketing strategy enables businesses to be far more successful in acquiring new customers compared to companies…
Since its debut in 1998, Google has taken the world by storm conducting 90% of searches universally today. Due to Google’s large influence on consumer purchase behaviors, it is essential to create online visibility for your brand as a business owner. Once attention and awareness have been brought to your business, customers can be easily…
Growing an online presence today is just as important for local business owners as it is for national ones. In order to increase your online recognition, it is important to have an efficient SEO strategy because Google’s algorithm favors business profiles that are well optimized. The local Google service pack sits at the top of…
How to get more Google reviews? At the outset, it might not seem like a big deal. But even a single review can work wonders for your Google business listing. Why? Because Google continues to stand out as one of the leading search engines across the globe. Having said that, you might be wondering why…
