Boosting Your Google Ranking with a Simple Content Strategy Using Google My Business Insights

Today, let’s dive into a straightforward content strategy that can help your business rank higher on Google. By leveraging your Google My Business (GMB) insights, you can discover the keywords potential customers are searching for and create content around these terms. This approach not only aligns your content with user interest but also improves your chances of showing up when people search for services like yours. Let’s walk through the process step-by-step so you can start building engaging, SEO-friendly content.

Step 1: Access Google My Business Insights

Start by logging into your Google My Business account. If you’re new to GMB, this is essentially your business profile that appears on Google, showcasing your contact details, address, reviews, and more.

Once you’re in the GMB dashboard, head to the “Insights” tab. Here, you’ll find valuable data on how people are searching for and discovering your business. For example, you can see the number of people who found your business while searching for a product or service versus those who searched by your business name.

Step 2: Review the Keywords People Are Using

Scroll down to view the specific search terms that led customers to your business. For instance, if you’re working with an arborist company (like a tree-pruning service), you might see keywords like “tree care,” “arborist near me,” or “certified tree surgeon.”

Let’s say 52 people found the business by searching for “dogwood tree.” While this keyword might not have a high search volume, it gives you a great content idea! You could create a post about dogwood trees, discussing topics like when to hire a certified tree surgeon, seasonal tree care tips, or how to know when tree removal is necessary.

Step 3: Create Content Based on These Keywords

Now that you have a list of keywords directly from GMB, it’s time to start creating content. This content can take many forms:

• Blog Posts: Write in-depth articles around keywords. For instance, “When Is the Best Time to Prune Dogwood Trees?” or “Top Tree Care Tips for Homeowners.”
• Social Media Videos: Share short videos offering quick advice, like “Signs Your Tree Needs a Professional Arborist.”
• FAQ Pages: These are perfect for terms like “tree trimming near me” or “tree care services,” helping you rank for commonly asked questions.

With each piece, make sure to include relevant keywords to tell Google that your content matches what people are searching for.

Step 4: Reinforce Your Presence with Google Reviews

Alongside content creation, it’s essential to build credibility through Google reviews. Reviews are a major factor in local rankings and can help you stand out among competitors. Encourage satisfied customers to leave reviews, which can boost your visibility in Google’s Local Pack (the box that appears with top local results). Remember, more positive reviews can give you an edge, much like selecting a well-reviewed restaurant!

Boost your Google Ranking

This strategy allows you to create content Google knows people are already searching for, helping your business appear in the results when people look up those terms. Whether you’re writing blog posts, creating social media content, or enhancing your GMB profile, using GMB insights ensures that your content is both relevant and valuable to your audience. With consistency and the right keywords, you’ll be on your way to ranking higher in Google search and reaching more customers organically!