Automated marketing is an efficient use of technology to help increase a company’s leads while keeping current customers in the loop. Software systems like Phlashlite make the execution of automation within your business simple and easy.

How To Automate Spring and Fall Carpet Cleaning Jobs

How often should you market to carpet and rug cleaning customers?

It is generally recommended for owners to have their carpets and rugs cleaned every 12 months. Annual carpet cleanings can prolong the life of their carpets and help maintain a healthy environment for your space by removing dust, dirt, allergens, and bacteria. This continual need for maintenance at least once a year is why the demand for the carpet cleaning industry will never diminish. We recommend a marketing outreach plan at least every 6 months.

What is the best season to market to carpet and rug cleaning customers? 

Since it is advised that carpets and rugs be treated once a year, what is the best season to have them cleaned during? Is it Fall? Summer? Spring? Winter? Ideally, for customers, most carpet cleaners offer seasonal specials for their services. Oftentimes once these exclusive rates are announced by companies, customers will jump at the deal. But how can carpet cleaning companies most effectively advertise these specials to their target audience? The solution is through the use of marketing campaigns. 

What are the benefits of using a drip marketing campaign? 

A drip campaign is an advertising procedure that sends a series of pre-written messages to customers and prospects over a designated length of time. Unlike marketing campaigns that instantly send out all their media at once, the drip method ensures that companies with a sizable amount of customers will not be suddenly overwhelmed with a high volume of responses. With software systems like Phlashlite, businesses have the ability to select pre-written messages from a variety of templates to incorporate into their campaign. Once constructed, these messages can be programmed and sent to the mailing list at the business’s request. 

Campaigns can be customized by the following attributes:

• The date the campaign is to be launched
• The batch quantity of the campaign
• The time frame and delivery method of the next messages
• The days the succeeding messages are to be sent on
• The hours the messages are processed between

How to use a drip campaign to target customers? 

Drip campaigns are an effective method of marketing because they can be sent to various audiences. Whether the message is sent to all customers within a database or only a segment of people, campaigns can be personalized to each recipient. For example, filters can be applied to a company’s database so that only clients of a specific city area are added to a campaign applying to their geographical area. Messages delivered through campaigns are recognized to have higher open rates among customers. In return, this generates more revenue and an increase in ROI for businesses. 

Phlash consulting specializes in helping companies with digital marketing in order to advance their job opportunities and sales. With automation and a drip campaign in place, local carpet cleaning services can grow their business as well as their profits.