Artificial Intelligence Marketing Ideas For Small Business
Artificial intelligence (AI) is changing the way companies do business and interact with their customers. AI is also streamlining tedious marketing tasks to help businesses and marketers create relevant content and connect with customers more effectively. Artificial intelligence can help communicate with customers, segment customers into data sets, and even create content used for social media and websites.
Here are several ways artificial intelligence can be used in your business, as well as trends we see growing over the coming years.
Website Chat AI
A chatbot is a computer program designed to simulate conversation with real people over the internet. It uses natural language processing, machine learning, and other artificial intelligence technologies to identify different users’ intents and provide them with appropriate responses. A chatbot’s capabilities can be expanded by integrating it with other applications such as CRMs (customer relationship management systems).
One common example of a chatbot is Siri on iOS devices like iPhones or iPads. When you ask Siri a question such as “How old is Mark Cuban?”, it responds by answering your question based on information from Wikipedia or a knowledge engine. This is an example of intent-based automation because it works in response to specific requests for information about Mark Cuban’s age rather than any generic conversational topic like what time does the store close today?
For businesses, they can add a chat widget on their website to capture leads and provide basic responses that are intent-based conversations. This chat system can run automatically without a human on the other side and communicate with prospects and customers.
Email marketing AI
Email marketing is one of the oldest and most effective ways to get in touch with your audience. It’s also a great way to automate your marketing efforts and increase sales by making sure you reach potential customers at the right time.
Artificial intelligence can help you do this, by automatically creating email subject lines based on what people are searching for, or by targeting segments of your audience based on their interests, location, and preferred email reading time.
Email marketing can also be personalized according to each user’s preferences when they visit your website, so if a user has been browsing around but hasn’t made any purchases yet, you can send them targeted offers that interest them specifically (e.g., discounts on products in their shopping cart) based on webpages they have visited on your website.
Blog Content AI
Writing content for your website can be tedious. AI writers are becoming more and more prevalent and are being tested in Google’s algorithm to track performance and effectiveness. At Phlash, we have been testing AI writers, in fact, this article was 70% written by an AI writer. As of right now, AI writers get the basics complete for a blog post and the other 25-30% needs to be added in with expert opinions and unique advice on the topic.
Digital Advertising AI
AI can help with ad personalization and targeting, ad delivery, and ad optimization.
Ad personalization is a way of serving ads that are targeted more specifically to users’ interests. For example, if you’re searching for a certain model of car in your area using Google search, the next time you open up Facebook on your phone it might display an offer from one of those companies as well because both websites use your activity history to make recommendations.
Image builder AI
AI image builders is a powerful tool that allows you to easily create high-quality images. It offers the following features:
- Automated image builder
- Relevant images for the content, customer, product and business
- Personalized image creation according to your brand image
Here is a quick example we made:
Customer service AI
Now that you’ve had a chance to see how AI can help with content creation and lead generation, let’s look at one of the most important parts of any business: customer service.
As we’ve discussed previously, AI is able to handle much of this work for you. For example, it can answer common questions from customers in real-time and then suggest related products based on those inquiries that could be helpful for the customer. AI can also request reviews after a positive response or asl for critical feedback with negative feedback.
Artificial Intelligence For Small Businesses
If you are considering implementing artificial intelligence in your business to streamline processes and/or help get work completed effectively, these are several use cases to consider. If you have questions about implementing these in your business or ideas you want to try, we would love to strategize with you. You can set up a free strategy meeting here to discuss your business.