How to do Return on Ad Spend Reporting Using Jobber

If you’re running Google Ads and especially if you’re also using Jobber there’s a streamlined way to track your return on ad spend (ROAS) that will give you real insight into what’s working and what’s not.

Here’s how we do it internally, and how you can replicate it for your own business.

Step 1: Gather Your Lead Data

Let’s take Google Local Services Ads (LSA) as an example, but this process works just as well for:

• Google Search Ads
• Facebook Ads
• Yelp Ads
• Any platform where you collect phone numbers or lead forms

Start by exporting all the lead data. If you’re running Search Ads, be sure to send traffic to a custom landing page with a dedicated form. That way, you can capture clean, traceable data.

Once the leads are collected whether phone numbers or form submissions organize them into a spreadsheet. You should now have a centralized list of all your incoming leads for the month.

Step 2: Log Your Ad Spend and Lead Volume

For each platform you’re running ads on, input your monthly ad spend alongside the number of leads you received.

Example:

• Ad Spend: $2,025
• Leads Received: 27
• Cost Per Lead (CPL): $75

This gives you a clear, immediate snapshot of how efficiently you’re generating leads.

Step 3: Sync with Jobber to Track Sales

Here’s where the magic happens. We automate this step, but you can absolutely do it manually.

Take each lead’s phone number and search for it in Jobber. What you’re looking for:

• Did the lead convert into a job?
• If yes, what was the quoted amount?
• Was the job closed and invoiced? For how much?

By tracking this data, you can build a picture of your lead quality and conversion rate.

Example:

• 27 leads → 2 jobs closed
• Total revenue from closed jobs: $8,000
• Conversion rate: ~7%
• ROAS: 4x

Now imagine if this client had a stronger follow-up process. At a 50% close rate, that same $2,025 in ad spend could have generated $15,000+—an 8x return.

Step 4: Build Your Performance Dashboard

To really scale this, you need a performance dashboard. We’ve automated this now, but we used to do it manually and it worked just as well.

Your dashboard should track by month:

• Number of leads
• Total ad spend
• Total quoted
• Total invoiced
• Conversion rate
• ROAS

By reviewing this monthly, you’ll start to see trends: which campaigns are working, which aren’t, and where you need to improve lead management or sales follow up.

Final Thoughts

Whether you’re running ads on Google, Facebook, or anywhere else, tracking performance down to revenue is non-negotiable. Otherwise, you’re flying blind.

This process doesn’t require complex tools just discipline, a spreadsheet, and some time each month. But once it’s in place, you’ll make smarter marketing decisions with real confidence.

If you have questions about this setup or want help building your own dashboard, drop a comment or reach out!