How We Helped an HVAC Company Double Their Revenue in 12 Months
How We Helped an HVAC Company Double Their Revenue in 12 Months
At Phlash Consulting, we specialize in helping home service businesses overcome growth challenges. Today, we’re sharing a real success story: one of our HVAC partner companies went from being stuck at $1.5 million in annual revenue for three years to hitting $3 million in just 12 months. Here’s exactly how we did it—and how you can apply these strategies to your own business.
The Challenge
This HVAC company was generating $125,000 monthly in revenue, serving 385 new customers per year with an average revenue of $1,519 per customer. Despite steady performance, they had plateaued. In a saturated market with multiple competitors down the street, they felt stuck and unsure of how to grow.
The problem? They lacked optimization in their lead channels and visibility into what was working.
The Solution
We focused on four core areas:
- Optimizing Their Google Business Profile (GBP) Their GBP was underperforming, contributing just $63,000 in revenue annually. To fix this:
- Improving Yelp Performance They were spending $500 monthly on Yelp ads but barely breaking even. We implemented:
- Maximizing Google Search Ads Their Google Ads were generating $11,000 annually on a $500 monthly budget. Here’s how we turned it around:
- Fixing Missed Calls They were losing leads due to unanswered calls after hours. We introduced an AI-powered answering service to handle these calls, book appointments, and integrate with their CRM.
Enhancing Sales Performance
To boost sales, we worked on:
- Cross-Selling via Email Newsletters: Educated customers on additional services like tankless water heaters, increasing demand.
- Technician Estimates: Encouraged technicians to assess and quote for multiple services during visits.
- Follow-Up Sequences: Implemented a 21-day follow-up strategy to close more estimates.
Result:
- Annual estimates increased from 275 to 450 (52% growth).
- Closing rate improved from 46% to 58%.
Retargeting & Customer Retention
Before working with us, the company wasn’t sending emails to their database of 6,632 customers. We built a structured email campaign that included:
- Subject line optimization.
- Localized blog posts.
- Customer testimonials.
- Frequent cross-sell offers.
Result: 12 monthly emails achieved a 43% open rate and generated $263,000 in new revenue.
The Final Results
After 12 months, this HVAC company saw a 51% increase in new customers, growing from 385 to 581 annually. Revenue per customer increased from $1,519 to $2,237.
Key Stats:
- New customer revenue grew from $585,000 to $1.3 million.
- Total annual revenue doubled, reaching $3 million.
Ready to Get Unstuck?
If you’re a home service business owner generating over $1 million in revenue but feeling stuck, we can help. At Phlash Consulting, we offer free marketing audits to identify growth opportunities for your business.
Let’s work together to take your business to the next level!